Having eLearning programs and initiatives in the organization is commendable. However, it is not adequate. To give the initiative its logical ending, you need to market it within the organization. Given below are three good reasons why trainers or L&D heads should make an effort to market eLearning programs within their organizations.

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The main advantages of eLearning are that it is self-paced and offers simultaneous reach to all learners. This is especially helpful in the global context with employees dispersed all over. In this blog, let’s look at a few advantages of e-Learning to the Trainer or Organization.

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In continuation of the series of blog posts on selling eLearning in your organization, we will look at the second stage of a Product Life Cycle (PLC). This is the growth stage and is the period of rapid revenue growth. The cost gets reduced and sales revenues increase as people get increasingly aware of the product. In the context of the eLearning PLC, advertising should be increased to get brand preferences. Now let us look at a few strategies for the growth stage in the context of promotional activities for eLearning:

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One of the standard reactions of employees asked to enroll for an eLearning course is “I barely have time to get my job done; there’s just no way I can enroll for an online course”. Or “it doesn’t feel like real training. I’m still sitting at my noisy desk, trying to ward off a million distractions. I’d rather go for a classroom session”. Sounds familiar anyone?

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Organizations don’t adopt eLearning in a vacuum. Most of them already have well-established Instructor Led Training (ILT) programs in place to address their organization-wide training needs thus far. And most of this is supported by instructionally sound training material. All they have to sometimes do is convert this existing ILT material into eLearning after suitable tweaking and treatment as required. However, there are two common mistakes organizations routinely make when planning an eLearning implementation – sometimes they tend to overlook what they already have and try to reinvent the wheel by developing content from scratch or they swing to the other extreme and assume that just because they have all the content they need, they don’t need that much effort to convert it to eLearning. As a result, they end up not factoring enough time, cost and resources required to define, design, develop, and deploy effective learning programs.

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