My response is a bit off tangent. Please bear with me and read on…

A snack in Western culture (and in most other cultures) is a type of food not meant to be eaten as a main meal of the day, but to assuage a person’s hunger between meals, providing a brief supply of energy to the body. The term may also refer to a food item consumed between meals purely for the enjoyment of its taste. (http://en.wikipedia.org/wiki/Snack_food)

Quoting from Dr. Patrick Nemechek’s blog, “For every 100 calories difference in your diet, your weight will go up or down approximately 10 pounds in the course of 1 year. If you think about it, that’s the rate at which many of us put on the weight in the course of a year. Eating 100-200 calories per day is equal in calories to about 1 snack per day!” it is clear that snacks have a very detrimental effect on one’s health by insidiously increasing body weight, resulting in many health maladies like hypertension, diabetics, cardiac disease.

If we start substituting snacks for proper meals, we don’t need the good doctor’s diagnosis of what will happen to our health and well-being. We can predict it ourselves. At best, a snack may be consumed for the enjoyment of its taste, that too infrequently and in the smallest of portions, definitely not the Dagwood-typeJ. We need well-balanced meals, a major portion comprising unappetizing things like raw vegetables to maintain good health. We should not lose sight of the fact that we eat to live and not to enjoy the taste of what we eat.

Continuing in the same line of thinking, if we think that we can substitute serious, focused study that involves hours of hard work to gain deep insights into a subject with “knowledge” gained from twittering or similar kinds of exchanges in social networking, we are fooling ourselves. It applies to e-learning too, a domain in which our company operates. In my last month’s blog, Learning Predictions – 2010, I mentioned the increasing demand for quick-fix learning solutions. Organizations are asking for more learning “pills” rather than instructionally sound comprehensive e-learning courses that have been subjected to adhere to robust learning design principles and processes. Well, Alvin Toffler predicted this craving for impermanence and shortcuts decades ago. It is now every much here, whether we like it or not.

So, what do we do, as learning professionals? Our professional values and ethics will guide us. We will have to advise our customers what is best for them in the long run, what is important but not urgent.

In the language of arithmetical ratios, a snack is to nutrition is as twittering is to learning.

Thank you for reading my blog and for sharing your comments.

RK Prasad
CEO

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As an instructional designer, I have worked with many Subject Matter Experts (SMEs). I came across several SMEs who lack the experience of working with an instructional designer, hence making them aware about the process of creating an e-learning course. It goes without saying that SMEs play an instrumental part in developing an effective e-learning course.

SMEs are connoisseurs in their field of work. They possess immense knowledge of the subject, contribute content, source materials, reference links, prioritize topics and concepts, check the content for technical accuracy, etc. Failure on an ID’s part to incorporate constructive information in the course can result in an ineffective e-learning product.

A good SME respects project timelines, understands learning objectives, the learner’s motivation and does not force every bit of content in a course. Before the start of any project, it is good to spend some time to get to know the SME. This ice-breaker forms the basis of a relationship of trust between both parties. Usually, SMEs are very willing to help and share their knowledge if you build a good relationship with them. The following are my observations on my interactions with SMEs.

Introduce e-learning to the SME. Explain what good e-learning is, its capabilities and limitations. Discuss timelines and the process of creating an e-learning product from concept to finish. To provide a better understanding, create a special project plan discussing each step of the project and timeline. Be specific about time commitments, such as an estimate of each task and the final deliverable dates. This will help both parties to stay on track and meet deadlines.

Discuss the SME’s role in the creating the product. Ask SME to schedule his time for your project and prepare him for the task on hand. Help him identify your training needs, audience and their motivation and learning objectives. Make sure that the SME is accessible for clarifications on the content during the development process. Communicate what you want, how much you want at each step of the project. Also, invite the SME to attend the kick-off meeting. He will be able to know and understand the target audience and the client’s needs.

Before your information-gathering meetings, do your homework on the subject. Read all you can on the topic before approaching the SME with a question or two, when in doubt because this wastes his time. Instead, create a question bank which the SME can answer in an organized manner.

While some e-learning companies have internal SMEs, often, the client too provides the vendor with internal experts. Respect the SME’s time. Plan deliverables, schedule meetings or phone calls according to his convenience.

It is possible that SME loses focus on the learning objectives. As an ID, you should help him stay on track. He may want to include unrelated content. Allow him to step into the learner’s shoes and ask,”How will the learner use this piece of information on the job?” Keep the extra content aside and find innovative ways to make it useful to the learner.

Update the SME during the development stage. If possible, share any available content. Ask the SME to proofread the course on completion of the first draft. Create a checklist with detailed instructions on proofreading the course. Your checklist can include details relating to consistency and clarity of the content, accuracy of review and assessments questions, technical accuracy of the content and flow of the course, etc..

By incorporating the above-mentioned points, I continue to enjoy a good working relationship with SMEs. Keeping them informed and involved during each step of the course creation process will lead to an effective alliance for your e-learning project.

What are your thoughts on the same? Do comment and share your knowledge on what it takes to be an instructional designer and what was your experience working with SMEs.

Thank you for reading my blog.

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