Videos for Delivering Training and Other Applications!
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Posted by Asma Zaineb, Manager Marketing Communications
Tue, Sep 07, 2010 @ 05:25 AM
Some companies are struggling hard to keep away their employees from watching online videos like YouTube during office hours. But others like Rohm and Haas, a Philadelphia-based company, are making huge investments in online video technology to give their employees internal training and to market their products more effectively.
Delivering Training Through Videos:
Organizations can make use of online videos:
- To provide a wide variety of information: Videos are created and run through studio hosted web casting services. So, if employees are given access to video studios, can produce online videos containing information on their methods of approach to complete a particular task and information regarding organization. Studio tools collate audio and video technology as well as PowerPoint presentations and screen captures. Thus, videos help employees to access information posted by their peers on a wide range of topics.
- To answer work-related queries: Online videos of searchable libraries support an employee’s natural tendency to ask queries and to get relevant answers from his colleagues. So, the Company can reduce direct costs such as travel expenses incurred on training employees by using videos as this helps to get access with co-workers from different sites through an online video site.
- To get access to important information: Online videos help access and train employees on aspects of important information by creating, posting and viewing videos bang on corporate desktops. For example, a top salesman can demonstrate his method of selling products by creating his own video.
Greg Pulier, chief technology officer and founder of Beverley Hills, praised the efforts of companies that building internal sites as this move helps to democratize web casting.
Applications of Online Videos:
- In marketing: Businesses can market themselves and their products by posting internally created videos on YouTube and different social networking sites. According to experience, people access online videos more than company’s e-newsletters. It was also determined that rate of return on investment (ROI) through video marketing was 10 times higher in comparison with print-related marketing.
- Promote the company’s goals: Online videos can be used to promote a company’s goals. For example, an online job site, Itzbig Inc., initiated an internal contest for employees to create online videos with the objective of promoting its company goals. The winner posted an online video recommending new ways of promoting company’s policies by letting job seekers post their resumes anonymously.
- To gain community trust: Initiating an open dialogue is one vital means of tapping the community and to gain its trust. So, experts point out that once a company opens its doors to customers to post comments on online videos, it provides an initiation for a critics’ forum too. This helps to know a company’s potential negative stories and to react accordingly.
According to analysts, many companies are launching online videos similar to YouTube to take internal as well external advantage. Internally, these videos help deliver employee training effectively and externally it takes advantage of increased traffic.
Do share your thoughts on the same.
Related posts:
- Can Online Product Training Increase Customer Satisfaction?
- Creating Awareness about Company Policies and Processes among Employees
- Customer Acquisition and Retention Through E-Learning
Tags: Employee Training Programs, Online Video Applications, Videos for Delivering Training
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As for me, I use online and offline videos both in soft skills trainings when I want to show a vivid example of something (good presentation, for example); when it could be useful to comment some info from expert point of view (video interview with some experts); to structure info; to analyze some video extract, etc..
Very useful. I am a Learning and Development professional and have personally used videos in several training programs and as assignments. It requires much skill however to utilize youtube content since it’s very open and varied. The challenge is in linking the video material to the content of your program.
Hi, I am a professional producer or staff development and business training videos. I find it very exciting when staff are encouraged to create their own online video material, for peer to peer learning – what a great way to pass on knowledge. Also very interested by the ROI on video marketing versus print.
I’m a big supporter of using video in the workplace. And, while I think employees — or at least department heads — should be encouraged to leverage video in furthering their contributions to the company’s mission, I think that an element of “video 101″ type training should be required before an employee publishes video on behalf of the company either for distribution via the internet or even an intranet.
Simple tasks such as: scripting or outlining your speaking points, presentation considerations, basic lighting, the use of simple microphones and especially completely filling in metadata information is, I think, very useful in making sure that the information published via video is searchable and ultimately useful and compelling.
Great topic. Thanks for introducing it.
There are multiple ways to use videos for knowledge transfer. They are especially useful because of the impact moving images leave on a viewer. The biggest challenge is to make the video interesting to watch and related to the content (as pointed out by Eyad).
- Interactive video allows both entertainment and learning at the same time and can convey messages effectively. They can be in the form of games, role-selection, dialog exchange and other means one can think of.
- Video podcasts (non-streaming videos) can be used to convey important and ideas and information. Being short, they won’t feel like a mandatory task to most of the employees.
- Videos can be used to convey messages from higher management, industry pioneers and other specialists. Bonding with the speaker plays an important role and solves the purpose.
Hi Ayesha, I personally think video is an amazingly powerful tool if used in the right context and can create such debate especially if topical as it will inevitably draw a response. I have used ‘Youtube’ as part of training in the past to show new recruits how they could be perceived as everyone records the Police nowadays using their camcorders mobile phones etc and it usually ends up on sites such as ‘Youtube’ and associated sites.