Product training cannot be given in isolation and is definitely not confined to product knowledge. What should a sales person know first in order to sell a product? He needs to know about his company including the products it sells. He needs to know about his target customers and also about the competition. These are some of the fundamental concepts that form the basis of product training, particularly in the way content should be presented during product training for sales people.
Here is a content outline for product knowledge training that will help you develop quick product knowledge training for your sales personnel.
Read More
Why am I developing the product training course and for whom?” is the question that curriculum developers must first answer before collating the content for product training. In instructor-led training programs, since the trainer or the instructor has a thorough knowledge about the subject in question, he/she can make on the spot improvisations depending on the needs of the audience. However, such a possibility does not exist in an online training program. In fact this is the reason why the curriculum or course content that has been developed for classroom training cannot be automatically used for e-learning.
Read More
E-learning for product training helps organizations to train their sales personnel quickly on the products. However, online training is different from classroom training and the way curriculum is designed for classroom programs cannot be replicated when designing e-learning programs. You need to follow a definitive strategy taking into consideration different learning preferences and the opportunities provided by online medium as well as its limitations.
Read More
As an organization, you need to constantly innovate and develop new products to keep yourself up to date with market demands. This naturally necessitates training your sales force on new products as and when they are launched. You can no longer wait for annual sales meets or formal product launches to train your sales force. The answer lies in using online product training and developing courses you need, using any of the several rapid authoring tools available in the market. However, on what basis do you choose the right authoring tool that caters to your specific requirement? Here is a quick checklist to help you take the right decision.
Read More
Traditionally, product training was delivered either as a part of sales training program or as a classroom training program. However, over the last few years more options are being explored to deliver product training.
Read More
