Is eLearning being met with resistance at your workplace? Have you reached a roadblock with respect to promoting your eLearning initiative in your organization? You should consider developing eLearning champions to promote your learning initiative in the organization.

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A few days back I posted a blog on “The Decision of Whether to Develop or Outsource eLearning”. Now, if you have decided to go with the outsourcing, I’d like to touch upon 5 key criteria you should consider when selecting an eLearning outsourcing vendor partner.

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Before we talk about how to market eLearning in your organization, let us see the reasons of why you need to market eLearning. Firstly, I think you have made significant investments into eLearning development and need learners to buy it and most importantly to avoid bad press from the management by demonstrating a clear ROI. So, how would you go about marketing the eLearning solution?

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Want to take a decision of whether to develop the custom courseware in-house or outsource it to eLearning companies. Well, to be able to take an informed decision, you need to be aware of what goes into a typical course development process and what are its various components, so that you can see if you have in-house capability for each component. In a typical end-to end eLearning solution development process, there is the analysis phase, followed by the design and development phases, followed by the implementation and evaluation phases.

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Each of the stages in the PLC has its own opportunities and challenges with regard to its marketing strategy and the potential for success. By viewing eLearning against the PLC framework, we can decide on what marketing strategies are appropriate at which stage of its Product Life Cycle.

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