Comments on: Advertising and eLearning: Can You Spot the Similarities? http://blog.commlabindia.com/elearning/advertising-and-elearning Center for effective learning Fri, 10 Feb 2012 20:07:44 +0530 http://wordpress.org/?v=2.8.5 hourly 1 By: wonder file http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-117883 wonder file Tue, 26 Apr 2011 14:58:33 +0000 http://blog.commlabindia.com/?p=260#comment-117883 Today, with all the fast lifestyle that everyone is having, credit cards have a huge demand in the economy. Persons from every field are using credit card and people who not using the credit cards have made up their minds to apply for even one. Thanks for giving your ideas on credit cards. Today, with all the fast lifestyle that everyone is having, credit cards have a huge demand in the economy. Persons from every field are using credit card and people who not using the credit cards have made up their minds to apply for even one. Thanks for giving your ideas on credit cards.

]]> By: BigDog http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-3209 BigDog Thu, 27 Aug 2009 13:30:41 +0000 http://blog.commlabindia.com/?p=260#comment-3209 <strong>BigDog...</strong> I am So Lucky That I found your blog and great articles. I will come to your blog often for finding new great articles from your blog.I am adding your rss feed in my reader Thank you... BigDog…

I am So Lucky That I found your blog and great articles. I will come to your blog often for finding new great articles from your blog.I am adding your rss feed in my reader Thank you…

]]> By: RK Prasad http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-472 RK Prasad Fri, 31 Jul 2009 04:46:42 +0000 http://blog.commlabindia.com/?p=260#comment-472 Ivichie - Thank you. May I request you to elucidate why it rubs you the wrong way? Ivichie – Thank you. May I request you to elucidate why it rubs you the wrong way?

]]> By: E-Learning by heart « Ivichie Says http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-462 E-Learning by heart « Ivichie Says Thu, 30 Jul 2009 23:54:18 +0000 http://blog.commlabindia.com/?p=260#comment-462 [...] other. The forever battle between ‘Marketing’ and ‘Content’. That’s why an article like Advertising and eLearning: Can You Spot the Similarities? published earlier this month, by RK Prasad on CommLab India eLearning Blog, somewhat rubs me the [...] [...] other. The forever battle between ‘Marketing’ and ‘Content’. That’s why an article like Advertising and eLearning: Can You Spot the Similarities? published earlier this month, by RK Prasad on CommLab India eLearning Blog, somewhat rubs me the [...]

]]> By: RK Prasad http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-382 RK Prasad Thu, 16 Jul 2009 04:24:15 +0000 http://blog.commlabindia.com/?p=260#comment-382 Thanks, MariAn. The similarities are many; so are th eopportunities to learn and apply them. Thanks, MariAn. The similarities are many; so are th eopportunities to learn and apply them.

]]> By: MariAn Klein http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-379 MariAn Klein Wed, 15 Jul 2009 17:19:06 +0000 http://blog.commlabindia.com/?p=260#comment-379 Your comparison is right on the spot. In my recent past, while working for a large company in corporate training, I began to see executives really understand that learning = marketing. Another element to this is that both learning and advertising are finite initiatives. Ad campaigns have a shelf-life just like learning. Thanks for your insights. Your comparison is right on the spot. In my recent past, while working for a large company in corporate training, I began to see executives really understand that learning = marketing. Another element to this is that both learning and advertising are finite initiatives. Ad campaigns have a shelf-life just like learning. Thanks for your insights.

]]> By: RK Prasad http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-375 RK Prasad Tue, 14 Jul 2009 03:32:50 +0000 http://blog.commlabindia.com/?p=260#comment-375 Sridhar - Thanks. Any thoughts from your experience? Richard - Thank for responding. I do agree with you that advertising models do require to be modified, for sure! Sridhar – Thanks. Any thoughts from your experience?

Richard – Thank for responding. I do agree with you that advertising models do require to be modified, for sure!

]]> By: Richard O'Keeffe http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-372 Richard O'Keeffe Mon, 13 Jul 2009 18:48:46 +0000 http://blog.commlabindia.com/?p=260#comment-372 A bold pronouncement and I agree with you 100%! The products mostly available today that present e-Learning are little more than video streams of lectures and/or PowerPoint presentations screen-captured and presented with some narration and possibly a little music. Yet digital natives are engaged by “broadcast-like” programming and that includes “advertisements”: CNBC, MTV, MSNBC, and other edu-taining content. Certainly, academia per se will resist. They will contend that teaching requires a pedagogy that does not include the features of engagement the likes of which we speak. And business training consumers will follow academia – at least for awhile. I, however, agree with you and I anticipate more training and learning materials developers will design, deliver (make available), and measure (the impact of) short bursts of adver-ed once a few pioneers demonstrate its effectiveness. Duke University (via i-Tunes U store) has some compelling examples like a “conversational presentation” by Dan Ariely (author of Predictably Irrational) and edutopia.org experimenting with some more edu-taining approaches as well and has published a Henry Jenkins comment that speaks to this topic quite well. (http://www.edutopia.org/digital-generation-henry-jenkins-media-video ). Real-time, demand-driven (need) mobi-available learning opportunities WILL provide rich new areas of study leading to new approaches in viable e-Learning products and I am, and will continue to be, in that mix. (If approved by my dissertation committee, my topic will be “Web 2.0 – Digital Media & Digital Devices: Enabling Anytime, Anywhere Learning - Made More Effective By Enhancing Engagement of e-Learning”.) Thank you for introducing the topic in this discussion! Respectfully submitted, Richard A bold pronouncement and I agree with you 100%!

The products mostly available today that present e-Learning are little more than video streams of lectures and/or PowerPoint presentations screen-captured and presented with some narration and possibly a little music. Yet digital natives are engaged by “broadcast-like” programming and that includes “advertisements”: CNBC, MTV, MSNBC, and other edu-taining content.

Certainly, academia per se will resist. They will contend that teaching requires a pedagogy that does not include the features of engagement the likes of which we speak. And business training consumers will follow academia – at least for awhile.

I, however, agree with you and I anticipate more training and learning materials developers will design, deliver (make available), and measure (the impact of) short bursts of adver-ed once a few pioneers demonstrate its effectiveness.

Duke University (via i-Tunes U store) has some compelling examples like a “conversational presentation” by Dan Ariely (author of Predictably Irrational) and edutopia.org experimenting with some more edu-taining approaches as well and has published a Henry Jenkins comment that speaks to this topic quite well. (http://www.edutopia.org/digital-generation-henry-jenkins-media-video ).

Real-time, demand-driven (need) mobi-available learning opportunities WILL provide rich new areas of study leading to new approaches in viable e-Learning products and I am, and will continue to be, in that mix.

(If approved by my dissertation committee, my topic will be “Web 2.0 – Digital Media & Digital Devices: Enabling Anytime, Anywhere Learning – Made More Effective By Enhancing Engagement of e-Learning”.)

Thank you for introducing the topic in this discussion!

Respectfully submitted,
Richard

]]> By: Richard Goutal http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-371 Richard Goutal Mon, 13 Jul 2009 16:31:44 +0000 http://blog.commlabindia.com/?p=260#comment-371 Great food for thought. Probably not to the same extent as you, but I also have my foot in both places - learning and marketing. My primary background is learning and advertising is relatively new area of study for me. In learning, we need to add measurement of the action (performance), so to blend the two ideas there needs to be a bit of modification of AIDA - but I like the whole idea. Great food for thought. Probably not to the same extent as you, but I also have my foot in both places – learning and marketing. My primary background is learning and advertising is relatively new area of study for me. In learning, we need to add measurement of the action (performance), so to blend the two ideas there needs to be a bit of modification of AIDA – but I like the whole idea.

]]> By: S.SRIDHAR http://blog.commlabindia.com/elearning/advertising-and-elearning/comment-page-1/#comment-370 S.SRIDHAR Mon, 13 Jul 2009 12:42:48 +0000 http://blog.commlabindia.com/?p=260#comment-370 Hi, Very interesting, I agree with you. Keep posting and best of luck. Regards, Sridhar.S Hi,

Very interesting, I agree with you. Keep posting and best of luck.

Regards,

Sridhar.S

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