With the millennials poised to take over more than 70% of the workforce by 2025, isn’t it time to capitalize on their tendency to access videos on mobile devices for online learning? Using videos in mobile learning will help you to not only improve the reach of your training, but also make it appealing to the millennial generation.
According to a report by Google, YouTube videos are viewed 4 billion times every day, 70 to 75% of these visits are from the millennial generation, while 70% of this traffic comes from mobile devices. Put two and two together and you will realize that millennials are the most avid users of online videos and they use their mobile devices to access this content. Many organizations are already leveraging on this trend. Videos appeal to millennials because for a techno-savvy generation, constantly online, videos are a source of entertainment and learning as well.
Why Do Millennials Prefer Videos?
Millennials display a tendency to look up videos for tutorials on how to do a task, how to solve a problem or learn how a thing works. They look for instant answers to their questions or solution to their problems and instant access on their mobile devices. Videos delivered on mobile devices will appeal to them.
The added benefits include better learning outcomes, and larger accessibility which means improved penetration.
This is a generation that values flexibility and work-life balance. Learning videos delivered on mobile devices allow them to learn anytime and anywhere, based on their convenience.
The Right Medium to Improve Retention
Videos are the ideal medium for quick tutorials and how-to videos are effective for skill acquisition. They facilitate problem solving, critical thinking, improve learner engagement and help master skills.
Millennial learners prefer videos of short periods (2-3 minutes duration) which have interactive elements and branching videos, where the response to a question at the end of one video will lead them to another video. These videos will help them learn decision-making skills.
Based on the information or training you want to deliver, there are types of videos you can easily create. These include:
- Processes – How to videos and demos to explain a process
- Stories – Videos in the form of stories can present sensitive information, introduce case studies and discuss conflict resolution.
- Analysis – Videos with scenarios can help in the analysis of decisions
- Comparisons – Scenarios can help make comparisons
Videos help learners see and hear so that they learn how to execute a process or make comparisons which will help them apply the learning at work. When they are delivered on mobile devices, training has a better reach.
Videos in mobile learning meet the demands of millennial learners to have training that fits into their schedule. Developing a library of training videos can help them access and search for what they need to know at their preferred time and access videos at their point of need.
When available on mobile devices, these videos provide a portable and consistent learning experience.
For a generation hooked on to social media and placing high value on peer interaction and collaborative activities, videos available on mobile devices can be shared and commented on. This helps learners get new insights on the content, enrich their knowledge, and learn from each other.
Videos provide a forum to interact with peers, which promotes better knowledge retention than reading training manuals.
The millennial generation looks for continuous learning and growth opportunities in the workplace. At the same time, they demand flexibility, the ability to choose when and where they want to learn. Organizations aware of these preferences are turning to videos delivered on mobile devices as part of their training strategy. They know that if they have to reach millennials, they should adopt training methods that will appeal to them.
For a millennial generation that prefers to be online and has a tendency to access videos on their mobile devices for information, this training strategy will definitely hit the mark.
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