Videos are immensely popular. According to a report released by Forbes, 75% of executives watch work-related videos on business-related websites at least once a week. The report also states that 52% watch work-related videos on YouTube at least weekly. Another survey conducted by E-learning Industry in 2015 reveals that by 2016, 83% of organizations are likely to use videos as part of their digital learning initiatives.
What makes videos the preferred choice of the corporate world?
Videos are used widely because of the following reasons.
- Engagement and retention levels are improved
- Opportunities to view complex or abstract concepts/places, which might not be possible in the learning environment, can be provided
- Learners of all ages enjoy videos and these media elements help improve course completion rates
Ok. How to make good use of videos in e-learning courses?
You can harness the full potential of videos in your online courses by focusing on the following 5 aspects.
1. Making sure videos are short
Micro-learning videos are ideal tools to train your people. Their short duration goes a long way in equipping your people with the needed knowledge and skills in a very effective manner. Studies by the Journal of Applied Psychologyreveal that learning in small chunks can improve the knowledge transfer by 17%. Furthermore, bite-sized videos are cost-effective and can be created quickly.
2. Delivering videos in universal formats such as MP4
Videos can be used in a wide variety of formats such as AVI, FLV, and so on. However, some of these formats cannot be accessed on certain devices. For instance, the FLV format is not compatible with iPhones and iPads. So, it is better to use a universal format such as MP4 which work on all devices in a seamless manner.
3. Using videos for demonstrations and as job-aids
Videos are ideal tools to impart highly engaging training on processes and products. For instance, you can educate customers on the use of a PET scanner using a video. Similarly, videos can be used to demonstrate the process of extinguishing a fire in a chemical plant. Videos are also very useful as job-aids. For example, a mechanic, while repairing a piece of industrial equipment, can instantly access a video on its functioning on his Smartphone.
4. Ensuring videos are interactive
Interactive videos are very efficient in capturing the attention of your learners. They help your people remain focused and enable you convey your message effectively. However, it is not always possible to make the videos interactive. In such cases, you need to provide a gist of the video to your staff members, so they can remember what they have watched.
5. Seeing that videos are of high quality
The quality of videos can have a profound impact on learner engagement. You need to leave no stone unturned in the production of high-quality videos. All elements that go into a video such as sound, imaging, and acting need to be top-notch to get the best results. It is a good idea to use professional actors in your videos, if money is not a constraint. You also need to make sure the compression of your video does not affect its quality.
Videos are very useful in imparting good training to your workforce. To make the best use of videos, you need to ensure they are short and delivered in universal formats such as MP4. Videos can be used as job-aids and to demonstrate products and processes, very effectively. Making videos interactive helps enhance learner engagement. You need to put in the best possible effort to produce videos of high quality. Hope you liked this post. Do share your views.
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