Training several distributors across different geographical regions is by no means an easy task. With the help of classroom training it is not easy to train your extensive dealer network. It is a tedious task involving lot of logistics and consumes much money and time. E-learning gives you the advantage of training with less time and money. The major reason for hesitation that companies have in implementing eLearning is that they might lose the human touch, i.e. the human relationships with dealers. In such situations, blended approach is an effective solution that combines both the methods. Here is the success story of how “TOSHIBA” implemented blended learning fruitfully and has since reaped its benefits.
Success Story of Toshiba’s Effective Dealer Training Realized through Blended Learning:
Toshiba telecommunication is a well-known brand serving small and large business clients and regional branches of big firms. Toshiba has 350 dealers in the United States and 3500 subsidiaries.
Like any company of its size and spread, Toshiba also faced problems with classroom training which included exorbitant costs, lack of time and need for coordinating logistics such as transportation and accommodation. They considered eLearning for some of their training since the other parts of the training still required classroom sessions. Therefore, Toshiba offered the blended approach. They started the “CEM” approach i.e. the Classroom, ELearning, and MLearning approach to training. They felt that blended learning would be a good medium to train, with a lot of benefits. Let’s look at some of these.
- ELearning was considered as Easy learning since dealers didn’t need to do anything except just log in with their username and password on to the computer, click the URL and access the course in their own time.
- Content is retained for a longer period. Unlike in classroom sessions, if the learners had any difficulty they could go back to the course and revisit the content for better comprehension.
- Time allotted for training sessions was decreased. It was reduced from seven classroom hours to three bite sized modules with a total time of 45 minutes. This was more appealing to the learners. The time saved could be used for business advancement such as prospecting and selling.
The Toshiba management says eLearning made their dealers’ life easier and saved many resources. Thanks to the blended approach they managed to retain the human touch and their relationships with their dealers through classroom sessions.
Dealer should have product knowledge while selling the product and technical knowledge to maintain the equipment. It’s the responsibility of training and supply chain managers to make sure that their distributors are up to the mark. If not, they should be trained on it. Only then, will they ensure regular sales revenue. Training your dealers helps you in improving your business effectiveness. Blended learning gives you the combined advantage of classroom and eLearning for training your dealers.
Subscribe to Our eLearning Design Blogs
Get CommLab's latest eLearning articles straight to your inbox. Enter your email address below:
Introducing new processes and software applications can be quite a daunting task. Employees are not receptive to change and teaching all the details and minute steps can be time consuming. Conducting classroom sessions might not be a very beneficial solution. Learners will need to set aside time from their busy schedules, and often, this might not be feasible. The limited number of facilitators will also slow down the learning process. Facilitators will also need to travel extensively to teach learners spread all across the globe. All these arrangements take up considerable efforts, time and financial resources.
I would like to pick your brains with a quick question on compliance assessment.
In your experience with assessing compliance topics, is it OK to let learners keep repeating a quiz until they achieve 100%?
The mining industry plays a key role in the Australian economy. According to a report published by the Department of Education and Early Childhood Development, Government of Victoria, in 2013, mineral and energy commodities account for 60% of the nation’s total exports.
In this blog, I wish to share my experience on how I developed an interesting course though it had technical content.
This course on finance was a challenge for a non-financial person like me. Initially, it panicked me as I have no idea about finance. But, as an instructional designer, my approach towards this project was more on “educating not teaching”. For this, I did a lot of content comprehension to educate myself before I educate others. We will now see how I faced this challenge and accomplished my goal.
We still remember things that we have learned during our childhood. We remember many incidents that happened long ago. But, there are some instances where we don’t remember things. This,most probably, happens during education. Being a human being, it’s quite natural to forget things.
When you google the words ‘eLearning vendor’, you will come across many websites. Each website contains a lot of information, and sometimes, it may be misleading. Moreover, you might be busy or have no time to go through all the content to check the credibility of the vendor.
When most of us think about product training, we tend to think about the training programs provided for sales people to stay ahead of competitors. But, this type of training is given not only to sales people, but also to other audiences who need product training. Firstly, it should be provided to technicians to equip them with knowledge of every part of a product and its working. This helps them provide better service and ensure customer satisfaction. Another important audience who should be trained on your products is customers. A good training program provides the basic knowledge of your products, their usage and benefits, which goes a long way in building loyal customers.
Welcome to today’s blog post. Most of the articles, blogs and eLearning companies today portray an impression that the working domain of instructional designers is limited to eLearning. This is not true. The instructional design concept came into existence even before the invention of personal computers. E-learning or the educational technology uses the instructional design principles to enable superior understanding and enhanced learning experiences. Now that most of the training institutions have moved on to digital classrooms globally, I would like share some ideas on instructional designing for technology-enabled classroom training. These ideas will be applicable even in a traditional Instructor-led Training (ILT) program except that the supporting documents will be hard copies and not digital.
An online learning community (OLC) is a web-based learning environment with the latest digital technologies, where interconnected learning participants communicate, construct their knowledge collaboratively and share their personal experiences (Palloff & Pratt, 1999; Preece, 2000; Richardson, 2006).
As an eLearning professional, you need to struggle hard to meet your learners’ expectations from an eLearning course. The moment you know your learners and their expectations, you are sure to provide them with an effective eLearning course. Remember, your learners want to take the course for improving their performance and not just for the sake of taking the course. For this, you need to know what your learners actually want from the course. Here are a few things.