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5 Things You Need to Know about the Target Audience of Your Online Course

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5 Things You Need to Know about  the Target Audience of Your Online Course

When designing an eLearning course, we think of different strategies to make the course interesting and engaging. Even after putting all efforts, we get to know that the instructional strategy used is not appropriate, and all our hard work would go in vain.

During the kick-off meeting of a project, we do ask who the target audiences for the course are. But, is that the only thing that we need to know about them? Certainly not.

Here are a few other questions about the target audience that need to be answered before designing the course.

1. What is their purpose of taking the course?

The first and most essential thing that we need to know is the purpose of the online course. We need to find out what our learners expect from the course. This helps us determine the learning outcome of the course. It also helps us ascertain which parts of the content are important and which need to be chunked.

2. What is their prior knowledge?

The next important thing that needs to be known is what the learner already knows. If the learner is experienced and does not need training on the basics, it would be frustrating for him to go through all the basics again. In such cases, the basics should be included as ‘refreshers’, and the new topics must be explained elaborately. Similarly, if the learner has no prior knowledge of the topic, he should be taught from the basics clearly.

3. Are they tech-savvy?

It is also important to know whether the learner is tech-savvy or not. If the learner is taking the eLearning course for the first time, then the course should be developed accordingly. Every instruction should be clear and understandable to the learner. The course should be kept simple and complex interactivities must be avoided, so that the learner can access it easily.

4. How much time do they spend on the course?

Many times, we forget to ask this question to the client. But, this helps us decide how long the course should be. If the course is longer than the time they can spend on it, they may skip several slides. To avoid this, it is essential to get the right answer to this question.

5. How are they taking the course?

It is very important to know how the learners would take the course. If they take it through their mobiles or iPads, suitable strategies must be formulated. This question also helps us choose the right tool to develop the course. The tool needs to produce output that is compatible with mobile devices.

These are a few things that you need to know about the target audience of your online course, before you start designing the course. I hope you find this blog informative. Please do share if you have anything to add to the list.

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