“What works good is better than what looks good because what works good lasts” by Ray Eames.
Have you ever imagined a situation in which you are required to read and analyze an important data but the data is too lengthy and tedious? You feel so annoyed and bored to read such huge information. This is where the role of an Instructional Designer comes into the picture.
Instructional designers design and develop learning experience. They present the content in a way that facilitates learning in a better way. To become a successful instructional designer, you do not have to be extensively educated. For example, in our team, we have instructional designers from various streams of education; yet they come up with imaginative ideas and strategies for presenting content. No matter what background they come from, they should know how to make your learners understand and learn the content better. Here are a few tips for instructional designers to be successful.
1. Keep it straight and simple
The more you elaborate content the more the chances for the learner to get confused. So one of the best qualities of an ID would be to present content in a straight and simple format. To present content in a simple way, try to use appropriate images, illustrations and more of animations on screen rather than text. This will grab the attention of the learner.
For example, this is a screenshot from one of our courses in which we have presented the entire process of supply chain management right from procurement to pay using images.
2. Connect with the audience
Imagine yourself as the learner and develop the course accordingly. Instructional designers should keep themselves in the learner’s shoe and think from their perspective and then design the course. Try adding live videos and images which directly attract the learners.
For example, we have used the below interactivity, which makes learners’ actively participate while learning and this also helps them retain the information.
3. Possess strong visualization skills
As instructional designers, it is of utmost importance for them to visualize content in an effective way and then develop the course accordingly. A good visualizer not only adds value to the instruction but also helps learners to retain information through visual clues.
Here is a screenshot from one our courses where we have used this type of visualization to present five steps in the process.
4. Be creative and innovative
The more creative you are, the more engaging your course will be. Try to present the content using appropriate images, animations and graphics in order to make the course look visually rich.
For example, this is what we have used in one of our courses in which the learner has to drop each step into its position and click submit.
5. Knowledge on Rapid Authoring Tools
Besides the instructional strategies, an ID should possess the knowledge on various authoring tools such as Storyline, Lectora, Flash, Captivate, etc., that are used in developing the course.These tools play a vital role as they add functionality to the course and make the course live. Knowledge on rapid authoring tools makes instructional designers develop the course directly using these tools, which in turn save lots of time.
These are the few tips which I have shared out of my experience. Do share your views and ideas on the same.
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