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Retail Sales Training – Is ELearning a Good Option?

Written By Arjun Kumar Dwaraka

Retail Sales Training - Is ELearning a good option?

The retail sector is getting tougher by the minute. In today’s world, many organizations are struggling to keep their doors open, and those that are managing to do so, face a faster pace of work than ever before, in order to remain competitive. To get an edge, organizations are looking forward to train their employees.

Retail Training Managers have some of the biggest challenges concerning training their team members. On the other hand, studies by leading universities and the American Society for Training and Development have found that there is a direct relationship, between making an investment in training and in increasing sales and profits. These studies showed that trained sales representatives are able to improve top-line sales in by 10-20% and net profits by 6-24%.

When deploying a retail sales training, there are many things that will need to be considered. Some of them are:

  • Why do you want your staff trained?
  • How to keep the staff in store, while the training takes place?
  • Will your staff need to travel to receive the training?
  • How much will the training cost?

Given tight budgets and busy calendars, how can the company manage a retail training program that is both affordable and effective?

Traditional training usually takes place in a classroom setting. Generally, it will be a one or two day affair or, sometimes it extends over weeks and months. Such training takes your employees off site and effects productivity at your store.

These days many options are available, let’s see if e-Learning a good option?

1. Just in Time Web Based Training

Through ELearning, retail employees can take training, when they need to learn about a subject – not when an instructor is available to give a course i.e. they can take the course when and where it is convenient to them.

2. Flexible

Retail Training through ELearning is flexible, as it allows the retailers to take the training at their own pace.

3. Better Retention

E-learning also helps your staff in reinforcing what is being learned. A research proved that when compared to Instructor lead Training, e-learning courseware can increase the retention level by 40%.

4. Keeping Employees at Store

ELearning can be done instead of off-site training, keeping them in your store and helping your customers. Most e-learning courses can be made available, when the staff is able to get to it. Of course, you should set a schedule for completion.

5. Save Time & Money

Costs of developing ELearning vary from company to company; you will definitely see a saving, as there is no need to pay expenses for training or travelling. It’s a great alternative to traditional training, for any business owner.

Please let me know your thoughts and feedback in the comments section.

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