Nowadays, Social Media Marketing is much talked about as an effective medium to building new business relationships. Common sites in this field are Twitter, LinkedIn, Facebook, YouTube and writing blogs.
How do you generate an interest and publicity through social media and attract prospective clients? The answer is simple – it’s the Law of Harvest. You always reap what you sow. If you give anything in value, you will get back equal value. But the basic underlying principle is that you need to give value first.
Effective marketers realize that in order to attract potential clients, they need to understand their need and give them something of value. They build their strategies around this principle. E-learning will boom with social media when people give value to their customers.
Here are five tips to communicate with your e-learning audience.
- Use blogs to educate your audience on the latest e-learning trends and the importance of e-learning in imparting cost effective training. Create webinars, whitepapers on Instructional Design strategies and theories and discuss popular authoring tools to develop effective e-learning solutions.
- Use LinkedIn to become members in industry specific forums so that you contribute to the discussions.
- Use YouTube to impart learning by creating small e-learning modules and to demonstrate your products’ features.
- Offer free courses so that users experience your product quality and worth.
- Use Twitter and Facebook to inform your users about the knowledgebase you created, such as blogs, YouTube and free courses.
If you wish to learn more about Social Media Marketing, I recommend that you visit http://www.hubspot.com/inbound-marketing-kit/ and download the Inbound Marketing Kit. I found it to be very useful.
I invite you to take advantage of our Free eLearning Courses at www.commlabuniversity.com
Dr. Ayesha Habeeb Omer,
Chief Operating Officer
With busy work schedules and advanced technology such as internet, people want everything at a click of the mouse – whether it’s paying bills, communicating with people, shopping and now, even learning. When I think of learning, the first thing that comes to my mind is e-learning.
Basically, I am a Flash Action Script programmer in Custom courseware department. As my responsibilities are increased I became Project Manager. I learnt a lot of Project Management skills in CommLab India. Initially I used to get tensed to handle multiple projects, because I used to take complete responsibility of all the projects and I was not able to meet the deadlines I used to work late nights with the team to complete the projects.
On those days I am not able to find out the reason for these problems. One day I attended Stephen R. Covey’s training program on “Overcoming Challenges in Today’s Times” in which he showed some video clips on trust. Also I read about trust in the book “The Seven habits of Highly Effective People” written by him. I learnt that we need to trust our team first and give them responsibility. After this training I worked on this concept and realize that I was not giving responsibility to my team and taking full burden of the project upon me, because I am not trusting my team.
Then I started experimenting on the concept with my team members. I selected one member in my new project with whom nobody wants to work, because his performance is very low. Before starting the project I gave complete details of the project to review and then I personally explained everything about the project and his role and I said,
“This is your project and complete responsibility is yours. You are the boss of your work and I will not take any responsibility on this project, but I am always available to help you. You can ask me any number of times for the clarifications or any other suggestions. But I will not take any responsibility of the project.”
Then I asked him to give the project plan which he submitted. I took confirmation two times about the deadline. He promised me that he will submit the project on time. I helped him whenever he asked me. He became very serious on his work and taking full responsibility of the project. Everyday he updated me the status without asking. Unfortunately, after this hard work he didn’t complete the work on time. He felt bad about his performance and understood his area of concerns. Then he requested me for some more time to complete the project which I agreed. This time he doubled his effort and concentrated on the areas of concerns and completed the project. After completion of the project he felt great in handling the project independently for the first time and also he enjoyed working with me. I am also happy because I didn’t have complete responsibility. I just kept tabs on the project status. I hope next time onwards he will be more responsible in his work.
We should first keep trust on our team and start giving responsibilities. Also this applies to the team member to ask and take responsibilities. One will feel great if any responsibility is given. It is very difficult to get job done with others if that person does not feel any responsibility. If we give total responsibility then that person will find better ways to handle the job, sometimes better than us. This concept helped me to handle multiple projects without stress.
Don’t put pressure everyday to your team members which does not give any motivation, just keep trust on your team and give them the responsibility. Responsibility of work will makes them feel great and motivates them to work.
Keep Trust on Your Team!
Abdul Razzaque Hussain
I am not an economist or a management guru. I do not know what precisely causes economic recessions and booms. I am 47 years and lived all my life in India. I never really faced a recession in my life. So, the whole thing is quite new and mysterious.
I have read a lot about the problems faced by organizations and individuals because of this recession. I read that companies are cutting costs by laying off employees and stopping salary hikes and in some cases, reducing salaries for the remaining. I also read that men and women are finding it very difficult to meet their financial obligations.
Why companies are going bankrupt? Is it because their customers are not buying enough or they are not repaying what they have borrowed? And why do the customers do that? Is it because they do not have money? Why don’t they have money? Is it because their employers haven’t paid them? The questions go on. I haven’t really figured out where it started.
To me it looks like the old story of the Ant and the Grasshopper. The ant toils first and then enjoys the fruits of its labor whereas the grasshopper enjoys first and then it doesn’t have the chance to earn it! Are we not the grasshoppers of today’s world? Organizations want to grow very fast, very big not by improving their worth to their customers but by borrowing money and synthetically growing; individuals want to enjoy the luxuries of cars and flats by borrowing many times their earnings.
For a moment, imagine a person with a modest salary and modest savings but with no debts? Or a small business which pays modest salaries but with adequate retained earnings and is debt free?
How will the recession affect them?
Such a business doesn’t think of retrenching its employees; it is busy making more money than ever as it is actually in the best position to offer its services at a lesser cost as it does need to bother about loan payments to banks and investors. And the individual? He doesn’t need to worry about the house loan repayments. Even if he is retrenched, his savings will see him through till he gets a new job, which he will very quickly, especially if his philosophy is to strive to be worth more. It constantly goads him to improve his skills.
Why can’t we be ants? Why can’t we strive to be worth more to earn more? Why can’t we earn first and then rightfully enjoy? It is possible both for organizations as well as individuals to live like ants and avoid the fate of grasshoppers. To the ants of the world, I salute you. To the grasshoppers, it is never too late to become an ant!
In this particular article I will share some of my experience in which I really struggled to become successful.
What ever challenges came to me in programming, I got through those challenges successfully. If I remember properly, approximately 97% of times I successfully faced the challenges and 3% were failure. From those 3% of failure, I use to learn and apply that experience in next challenges. For a period of 2 years, I was driving my career with an unlimited speed facing every challenge of my life happily.
One day every thing started changing. From an unlimited speed, I was dropped to zero. The reason was – CommLab India decided to start a new department called “Technology” which will play a supporting role to make the things better in courseware and I was going to head the department.
After this decision it took me a very long time to pick up my pace again. When I was a programmer, I was in the front line to face the challenges but now my team will be in front line to face the challenges and I was standing behind them.
Before forming the team, I was working alone and for any challenges I use to do planning by myself REGULARLY. When the team came, I use to plan for them once (when the project start) and forget it. Every time I was facing failure rather than success. I was not able to understand what the problem is going on.
Then I came across a method called RPM (Result Oriented Purpose Driven Massive Action Plan) by Anthony Robin. I went through the training material to learn RPM. Slowly I started implementing RPM method in my projects and found that it really works. The rate of failures in the projects started decreasing. Not only I am practicing the RPM method in my personal and profession life but also teaching this method to others in my surrounding to that I learn this method properly.
When we start any assignment – a project for a client or buying something for you – we put some milestones and we think that we have done enough of planning for that assignment. But if you really want to understand the meaning of the word “Planning” then it’s just not putting up the milestone but breaking each milestone into such small pieces that you can see each part of the project crystal clear. For example, you have to send a mail to your client regarding an update on the project. If you think that write a mail is not a part of planning then you are wrong. Every thing which you are going to perform in the project is a part of planning.
When you are putting milestones for a project, it’s just a “Plan”. When you start breaking the milestone into small pieces then it becomes “Planning” and you have to keep on evaluating you’re planning at regular milestones to see that your planning is going according to your plan.
It was a dream of CommLab India to have there own university from a long time and finally we had our University (http://www.commlabuniversity.com) because we planned it properly. Now I am heading Technology department in which I have a team of 4 members who take care of CommLab University, trouble shoot any technical problems and also support courseware in make there works simple.
It took me a very long time to understand the different between “Plan” and “Planning”. I am happy that I understood the difference and now I am able to apply it. I am thankful to CommLab for providing me the opportunity to get trained on RPM method.
Still I have to go a long way learning from my failures and moving towards a successful future.
Syed Amjad Ali
Knowledge is like water in a Well. If you share the water with the society people then level of the water will never decrease every day fresh water will come. In the other case if you stop using the water and not allowing others to use, then within a few months the level of water will get reduced and the still water will becomes impure and one day there will be no water in the well.
So if we don’t use our knowledge and not sharing with others then our skills level will slowly decrease and one day we don’t have any knowledge to compete with the latest and advanced technology. If you share the knowledge and transfer your work to others then you will get time and new opportunities to learn new thing and increase the level of your skills to compete with the latest and advanced technology.
I have attended the Knowledge session presented by Stephen R. Covey on January 29, 2009 and I am very impressed with the concept of “Learn by Teaching”.
At the time of my school days one of my teachers used to say
“One time of writing is better than 10 times of reading”
Same thing now I can say that
“One time of training is better than 10 times of writing i.e., 100 times of reading”
My Experience as a Project Manager in CommLab India:
I got opportunities to learn authoring tools and one of them is Lectora. I learnt some basic skills from the documentation and I used forums to clarify my doubts. I did not go to any institute neither took any online training.
While working on the projects, I started giving training in my organization. While training other colleagues, I learnt a lot and increased my skills. Now I became an expert in Lectora and I can develop whatever feature is required.
Initially, I believed that training can be given only to talented people who knew basic programming. But now I believe that training can be given to any one. I have become an expert in my field.
All these improvement happened only through “learn by training”.
We have other methods to learn, for example we can get learning by work experience, from institutes, or by online tutorials. But to become an expert and get command on the subject one MUST train others.
Abdul Razzaque Hussain
As teachers and instructional designers, we always endeavor to make things easy and engaging for the learner. We take pride in making our programs learner-centric but what about the standards we so religiously adhere to?
Have we ever considered if these standards are really jeopardizing our efforts? How far are these standards – AICC, IMS and SCORM – learner-centric? Do these standards have anything to do with learning? Are these standards really impeding learning? Are we too enamored with these standards that we lost sight of the most important entity – the learner?
CommLab believes that recessions are game-changers. It’s when companies that execute well move ahead of those who don’t.
We have taken lot of initiatives so that we not only survive the ill effects of recession, but also to grow and attract new business.
One of such initiatives is that the top team attended Dr. Stephen R. Covey program on “Overcoming Challenges in Today’s Times.”
In this piece, I would like to share some of the learning from the training program. The essence of Dr. Covey’s teachings is that if you apply an inside-out approach in handling recession, it can become a boom.
Let’s have a look at the “inside” of ourselves…
4 Dimensions of Human Personality
Take a reality check whether you are living a principle-centric life. The principles should be in total harmony with the universal laws, trust, respect and timelessness. Sometimes our values do not match the natural laws. We have to create values that are in harmony with universal laws.
Secondly, create a synergistic culture. The top-down autocratic style is obsolete. Today’s knowledge worker age is a different model. The time has come for us to change from Industrial age to information age.
Leadership is NOT about Control
Let’s see the differences.
Once you align your values to the universal laws and create a synergistic culture, it is time for you to help your people to become leaders by helping them find their voice, trust their teams and instituionalize this change in the organization.
Over Coming Ill Effects of Recession – 3 Demensional Approach
1. Personal Greatness: Find your voice (overlap of body, mind, heart and soul)
2. Leadership Greatness: Trust – clear purpose, aligned systems and unleash talent
3. Organizational Greatness: Institutionalize focus and execution – independent of people.
So start from inside-out and conquer recession.
- Introduced Online Bug Tracking System
- ASP Server and VPS Server acquired and setup
- Cross-Domain LMS compatibility developed
- Payment Merchandizing Gateway (Paypal) developed
Custom Courseware development:
- Produced a course in 24 languages in 25 days for METTLER TOLEDO
- Launched CommLab University with 4 Sales Courses and 9 Business Writing courses
- Chief Operating Officer, Ayesha Habeeb Omer participated in Advanced Leadership Course in Anthony Robbins’ “Leadership Academy”, USA
- Formal Training and HRD department started headed by a full time manager.
- Online training for CommLab employees launched with “New Employee Experience”, “Lectora Online Training” and “CommLab Production Process” courses
- Expanded the office layout to accommodate 20 more workstations
- Participated in IT Recruitment Fare at Nizam’s College, Hyderabad
- CommLab’s Online HR Portal launched
- “CommLab” registered under Trademark and Copyrights, Government of India. Dun & Bradstreet rated CommLab again this year with a “2B” rating. CommLab premises are now a ‘custom-bonded” warehouse.
- CommLab’s first press release in Indian media and the Internet.
- CommLab is now registered as potential vendor/ supplier for over 200 Fortune 500 companies
- CommLab represented in ASTD Expo and Conference, San Diego by senior managers’ courseware and technology.
- CommLab blog launched
- CommLab registered in Yahoo directory
- Entered Product training segment and Authoring Tools based projects
- YouTubes videos of CommLab launched
- Unilever, UK, Sun Corp, Australia, Boost Elearning, USA, VMWare, Canada, IntelliTrain, Australia, IPSTeam, USA, American Axel, USA, Ceridian, Canada and METTLER TOLEDO-UK
Human Performance Enhancements
- Morning Motivational Activities for state change started
- CommLab Anthem, “We are the Champion” started
- Custom-designed Posters on Emotional Intelligence (EQ) put up in the Office and Dining area.
- Celebrations of weekly effort introduced on weekends
- Half Yearly Meeting converted into Half Yearly Celebrations comprising purely fun instead of formal presentations and appraisals, in an outward-bound training facility in the outskirts of Hyderabad.
- A more personal way of celebrating birthdays devised and launched.
The media is full of news about downsizing and layoffs across the world, especially in USA, Europe and recently in Japan. It is disconcerting, to say the least. Losing one’s job is something which nightmares are made of. From a company’s point of view also it a question of survival.
What about a small Indian company, like CommLab, most of whose customers are in these countries? How do we plan to cope or coping, for that matter?
For us, downsizing is never an option because we consider sacking our employees to cut down costs akin to a family asking some of its members to leave home because there isn’t much on the table! We are conservative and cautious when we take in a person or create a position. Once a person is taken in, he is with us in good times and bad times.
How do we then meet our expenses if the business starts drying up? Well, I remember a scion of a huge conglomerate saying that if we don’t have enough money, we don’t cook costly dishes but subsist on staples. We can have everything we need, if we accept that there are always alternatives. The resistance is therefore more mental and psychological. A manager always traveling first class finds it very difficult to travel second class; but he can, till the company tides over. When the company doesn’t raise the bogey of retrenchment or cuts in salaries, usually the employees show their appreciation by working harder and spending lesser of company’s resources. We can survive longer, if we decide to.
Recession is the best time for a company to get new business because your customers are also looking for ways and means of reducing their expenses. We offer our services at much lesser price than usual because we know that our customers will appreciate it and make good in the days to come. Will you not, if you are in their place?
This is also the best time to do some serious housekeeping – evaluating existing systems and procedures, training employees and a host of other “maintenance” activities which are “important but not urgent”. This is the best time to “sharpen our axes” and be ready for the slump to come to an end.
Business cycles are natural and inevitable. If we accept this fact, our brains can come up with numerous creative ways to survive and subsist during tough times. So recession is good news at CommLab.