I think at some point or the other we’ve all been there. Become too comfortable with the way we approach instructional design. What is a demanding creative process soon begins to function as a mechanical routine of assembling all the various pieces together and integrating them into a course. The results are predictable enough – yet another product training or process training or sales training course that is reasonably good (meets the learning objectives and so on), but which fails to generate any long lasting excitement or which fails to create any ‘aha’ moment during eLearning design and development.
Something got me thinking about a few terrific teachers I had in school. I began to idly wonder about what it was about their teaching techniques that created such a huge impact on my mind. And what lessons from those classroom sessions could I apply to eLearning design and development today.
For a course to be developed as an effective e-learning product, it needs the expertise of both the Subject Matter Expert (SME) and eLearning developer. Today, let’s look at a few expectations that a SME (ideally) has and what should an eLearning developer do.
Each of the stages in the PLC has its own opportunities and challenges with regard to its marketing strategy and the potential for success. By viewing eLearning against the PLC framework, we can decide on what marketing strategies are appropriate at which stage of its Product Life Cycle.
Let’s take a quick look at the state of eLearning today. Now that the first wave of eLearning is over and we can separate the facts from the fiction, a few findings emerge:
The target audience description illustrates the key individuality of the learners for whom you are designing the instruction in any training program. It helps in the selection of objectives, illustrations, terminology, delivery format, and cultural issues.
Benjamin Bloom developed a taxonomy of educational learning objectives. He identified three domains of learning: Cognitive Domain, Affective Domain, and Psychomotor Domain. Let’s understand the six levels of Blooms Taxonomy and see what type of learning each level can address:
In continuation of the series of blog posts on selling eLearning in your organization, we will look at the second stage of a Product Life Cycle (PLC). This is the growth stage and is the period of rapid revenue growth. The cost gets reduced and sales revenues increase as people get increasingly aware of the product. In the context of the eLearning PLC, advertising should be increased to get brand preferences. Now let us look at a few strategies for the growth stage in the context of promotional activities for eLearning:
While no two businesses are alike, they may have certain common goals. To gauge the business impact of eLearning, let’s look at a few typical business goals. So as we go through this list, you can check how many of them your stated business goals are as well.
In a previous blog we looked at a few possible ways to deliver training:
- Instructor-led Training (ILT)
- Virtual Instructor-led Training (VILT)
- Video Learning System (VLS)
- Computer-based Training (CBT)
- Web-based Training (WBT)
- Combinations of above