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The Viral Fever: Memes in E-learning for Millennial Learners

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The Viral Fever: Memes in E-learning for Millennial Learners

With the advent of social media, information transfer is no longer the same; today an image with dramatic text or funny one liner is all you need to go viral over the Internet. Log in to your Facebook, LinkedIn, Twitter or Pinterest account, you will most likely come across a picture with a quote or a famous movie dialogue, which is either funny or sarcastic. These tidbits of information are hugely viral in nature. For those of us who are yet to encounter this phenomenon, a meme is a culture where behavior is passed from one person to another via an image, text or a video, which is copied and spread virally over the Internet.

These short and sweet memes are spread far and wide over the Internet because they strike a chord with everyone. With an increase of the millennial generation (early 1980’s to 2000’s) entering the workforce, training managers find it increasingly difficult to train these new age beings with old school training methods. Today social media dictates the way millennias do things and what better way to use memes in e-learning courses to appeal to the millennial learners!

So what do memes have to do with e-learning?


What do memes have to do with e-learning

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It might seem a bit odd at first to use memes in your e-learning course, and every training manager’s biggest challenge after launching an e-learning course is to make employees interested to take and finish the course. The dropout rate of an e-learning course solely depends on the learner’s attention span. It’s hard to create a course that engages the millennial learner, let’s have a look at a few ways how memes make your course more engaging.

1. Memes to Promote Training Programs

Memes to Promote Training Programs

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Memes are a great tool to send a short and an important message across. For instance, you can send out a meme to initiate a new safety training program on the organizations login page or internal sharing platform. Take a look at the meme above it accomplishes two major tasks:

  • Sends out a humorous message that there is fine levied if OSHA laws and regulations are not followed.
  • Hints that a new online compliance course is on its way.

Such a message is more likely to reduce resistance to your e-learning program and generate interest among millennial employees.

2. Memes to Grab Attention 

Memes to Grab Attention

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With an increase in digitalization in millennial learners, their attention span has drastically come down, according to a research by Microsoft the average attention span of millennia’s has fallen from 12 to 8 seconds! So You literally have a few seconds to grab their attention. Shorter attention span will have a great influence on your e-learning programs. You can make use of memes in your courses to share bytes of information at regular intervals.

For example if you have an online course on Lean Six Sigma you can use memes as small give away or tid bit to reinforce learning.

Online course on Lean Six Sigma

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Or better yet use them for scenarios.


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3. Memes to Add Humor 

Memes are a great way to add humor to your self-paced online courses; they are funny and drive your learner to the point. Laughter and humor while learning reduces stress levels and increases memory for better cognition and retention. Humor is also an excellent way to break the ice before you begin the course. It sets a tone for the entire course, presenting an informal yet interesting learning environment.

Memes to Add Humor

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Memes to Add Humor

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4. Memes to Provide Feedback 

Feedback is an important aspect of any e-learning course. Using memes to provide feedback is a great form of motivation to the learner. Have a meme pop up on the screen and praising the learner is a great motivator to keep on going. Here’s how you can show feedback to cheer your learner with memes.

Right answer:

Right Answer - Memes to Provide Feedback

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Wrong answer:

Wrong Answer - Right Answer - Memes to Provide Feedback

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Final quiz:

Final Quiz - Right Answer - Memes to Provide Feedback


5. Memes to End With a Bang! 

Just as you emphasize on starting with a great and funny introduction, don’t leave your learners hanging in the end. End with a bang! And memes are a great way to do that. It may seem unnecessary to do so at first; however, using memes to conclude your training can leave a lasting impression on your learner’s mind and keep him wanting for more for the next course. Check out these cool memes to conclude your course.

After completing the course:

After completing the course

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Before going into the next module or course:

Before going into the next module or course

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Memes today are not singularly restricted only to social media; with the advent of social learning these images with striking comments are a training manager’s secret weapon to tackle the heavy social media presence in the millennia’s. Making use of memes as learning tools we can match the way millennia’s connect and learn a subject. Training is the key to success for any organization the more you make use of new age ideas the more likely you will see great results from your employees.

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