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Instructional Design Techniques For Engaging Pharma Sales Online Courses

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Instructional Design Techniques For Engaging Pharma Sales Online Courses

To make learners remember the content or information in e-learning courses, it important to decide on special instructional design strategies; for example, mathematics can be learned only by practicing, whereas science by understanding the concepts. In the same way in e-learning, all the concepts cannot be taught using a similar method. There are a few techniques that need to be followed for effective training.

Here, I would like to share a few instructional design techniques that can be used to design effective and engaging pharmaceutical sales training courses. Let’s take a look at them.

1. Use Hotspots for Anatomy

Anatomy is the study that deals with the structure of an object. This knowledge can be imparted by using a hotspot kind of interactivity, as it engages the sales representatives and helps them remember the parts for a long time.

Use hotspots when the layered content is not more than a single sentence and when you want to describe various parts of the human body (parts of the brain, parts of the human digestive system, or parts of the GIT, etc.).

For example, what are the different parts of the human digestive system? 

Use Hotspots for Anatomy

2. Use Interactive Animation for Physiology

Physiology is the branch of the science dealing with the processes and functions of an organism. This can be explained better through interactive animation, as it helps the sales representatives apply their learning in real-life situations and it reinforces the learning for a long time.

Use interactive animation when you’re dealing with the process of an organ. For instance, How does breathing take place in human beings? Given below is the interactive animated image through which we have explained the human respiration system.

Use Interactive Animation for Physiology

3. Use Branching for Treatment Options

Treatment options are medical procedures that are followed to treat the disease. Information on these treatment options can be shared by using branching interactivity, as it keeps learners engaged and allows them to directly access information in any order.

Use Branching when you’re dealing with more than two treatment options (therapies, medications, surgery, lifestyle factors, etc.). For instance, what are the treatment options available for migraine?

Use Branching for Treatment Options

4. Use Infographic for Clinical Trial

Clinical Trial is the study of experiments done in clinical research. This can be explained through an infographic, as it helps sales representatives to remember the objective of the study, number of patients, treatment, and duration of the drug effectively.

It is a well-known fact that clinical studies are very difficult to remember and recall for a long time. So this kind of an infographic helps sales representatives easily promote their company’s drugs by making a comparison with other drugs.

Use Infographic for Clinical Trial

5. Use Conversation-based Scenario for Clinical Application

Clinical application is the study that deals with the doctor’s objections. This knowledge can be imparted by using a conversation-based scenario, as it prepares sales representatives to handle situations better and helps them to answer the doctor’s questions confidently.

For example: In the screenshot, we have used two characters (doctor and sales representative), where the sales representative will handle the questions asked by the doctor. For instance, doctor says “what are the complications arising out of this drug usage”?

Use Conversation-based Scenario for Clinical Application

Use these instructional design techniques/strategies to deliver engaging and interesting online courses for pharmaceutical sales representatives. These techniques will help instructional designers to design and develop online courses quickly.

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