Do you follow the latest learning trends in your organization? Do you use gamification as a training platform? If yes, do you use it when it really fits the subject or do you force-fit in your training program just to be in line with the current trends? When is gamification the right training solution? Does it fit every situation?
Well, identifying the learning need and/or business need is the crucial point before starting a project.
So, before thinking about gamification as a learning solution, you need to determine whether a game really fits the learning need. Games are best suited to provide challenges, motivation, and feedback.
Generally, games in e-learning are designed for a purpose other than pure entertainment. Broadly, these are to grab learners’ attention, immerse them in the game concept, and motivate their active participation.
Here are four common business scenarios where gamification can help as an engagement tool:
1. When the onboarding training is monotonous and ineffective:
Most new employees feel excited on their first day in the workplace. The way you welcome them, provide trainings, etc., will make a crucial first impression of the organization in their minds. Most of them dislike it when you dump lengthy courses, bland PowerPoint presentations, or PDF documents containing the organization’s rules and policies.
A few organizations might not even have a system for training new hires. Later on, employees may fail in their jobs due to major information gaps, if you don’t standardize your onboarding training process.
Start incorporating gamification into your onboarding training to help learners explore and learn through challenges and feedback. It is the best tool option to grab employees’ attention and facilitate knowledge transfer of the company facts, policies, and procedures, in an engaging, interesting way.
2. When switching to a new IT system:
Generally, when this happens in an organization, employees get frustrated about the change and apprehensive of using the new system.
We basically tend to learn any new software through trial and error. Gamification creates an engaging and effective learning experience for a new system. A fail-proof environment, along with the story, time, and challenge elements will engage learners’ attention and help them learn and adopt the new system swiftly.
3. When product launches are frequent, with little or no time to train sales reps:
Through gamification, you can help your sales reps retain product knowledge longer and apply it in their regular jobs. Instead of providing the product information in PDFs, PowerPoint decks, webinars, etc., which the sales reps find difficult to read and remember, use games to help your sales reps understand the features, specifications, working, etc. of the product and become confident of approaching customers. Creating competition through leaderboards, placing sales reps in simulated environments, etc. can help connect them to real world situations and know how to handle them. In this context, the story, aesthetics, challenge, competition, rewards, etc. are useful elements that can grab learners’ attention.
4. When complying with a new safety certification:
In most organizations, it is a must for employees to comply with safety regulations and get certified on the same. Here yet again, gamification is the solution to help employees understand, remember, and apply the rules better in their work. It converts the dull, lengthy content of compliance trainings into easy to take, immersive learning modules.
So these are some common business situations where gamification can be the right learning solution. Use business situations to inspire you to look for ways to apply gamification in your organization.
Have other interesting ideas? Please share with us in the comments section below.
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