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E-learning to Improve Sales Revenue

Written By Ashwini Jain

E-learning to Improve Sales Revenue

Markets have expanded, products have increased, and a sales person has to cover a wider sales territory or region than before. All this leaves little or no time for sales personnel to attend training programs. At most, they attend training programs when they join the company, and maybe some quick training bundled with annual sales conferences.

Would that be adequate? Does that adequately prepare them to face the dynamic market environment of today?

Not really. Sales personnel need ongoing training that prepares them to face the trials and tribulations of sales processes. Only then can organizations ensure improved sales revenue. So what is the option for organizations?

And the answer is eLearning. E-learning is a means by which organizations can train their sales personnel more effectively thereby helping them generate more sales and help organization to grow. E-learning helps organizations to reach employees all over the world simultaneously. So, worldwide sales force can be trained with just a click. More precisely here are a few ways eLearning is beneficial to improve sales revenue:

1. Reaching employees, customers, channel partners and extended stakeholders

By developing online courses you can reach out to your distributors and resellers worldwide. This way your channel partners, sales force are trained on an ongoing basis to perform better, thereby increasing sales revenue. Training your existing customers also helps in increasing the goodwill and ensuring long term relationship with them.

2. Up to date product training for sales personnel

In today’s competitive market, organizations need to continuously and quickly launch their products to meet the fast changing customer demands. In such situations, up- to- date training on new products, to sales personnel, is crucial to influence the buying decisions of customers and thus generating more sales revenue.

3. Better returns from your investments

You invest in course development once and your employees or stakeholders can get trained over and over again. You can get new employees on board faster as you don’t have to wait for a minimum viable number of learners for conducting training program or to coordinate training schedules. Thus, new employees start delivering faster with better turnaround time.

4. No compromise on the time spent on field

Sales people need not be called for training at HQ which incurs travelling and lodging costs. More importantly for classroom training they are pulled away from field affecting their sales. Through eLearning, training can happen any time anywhere through their laptops, mobile devices etc. They need not block a large chunk of time as required for classroom training, but can use the time between client meets, waiting at airports or while travelling in trains to access training materials. This ensures that sales happen along with learning hand in hand.

You can reach your business partners and customers effectively through eLearning. You can efficiently train your sales people on your latest products without interrupting their work. Online courses can be used several times and eliminate the need for repeated presence of the instructor. These benefits make eLearning the ideal format to impart sales training and ensure increased sales revenue.

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