The 20 something workforce typically is heavily into some form of online activity or the other and needs no special orientation to online learning. At best, they demand an equally engaging and entertaining experience from it as they do from their various online activities such as gaming, blogging, surfing and the use of social media. Fair enough. But how do you tackle a target audience that may be slightly less tech-savvy or whose daily work does not involve working on computers and hence they feel hesitant about using them? It’s not just learners who may be averse to eLearning, it could be a lot of different groups of people within your organization who need to be oriented to this medium.
The need to arrange for orientation programs for various people involved in the eLearning initiative could be easily overlooked when planning an eLearning solution. The first step is to recognize that this is a legitimate need – for learners, for instructors who might be involved in live eLearning classes, for top leadership to see how powerful this medium is, for training departments to get a feel of the benefits of this mode and how they complement their regular face-to-face training sessions and maybe even for you as a learning practitioner to remember why you are doing this in the first place!
The next step is to begin to take small steps to address it so that by the time the eLearning is actually rolled out; a lot of resistance to this mode from various quarters is reduced. To begin with, you could plan to introduce eLearning in a classroom situation – except that learners do not start taking the course individually, but get acquainted with it through the instructor taking them through a highly interesting, engaging course projected on the screen, pausing and eliciting feedback at important points in the course or to get the audience to appreciate any powerful or unique way of presenting content. A couple of years back, I had the privilege of conducting an eLearning workshop for the Distance Education department of a leading Central Institute that wanted to take the eLearning route. I still remember how the slightly older faculty came alive after seeing a demo of an engaging course and what was possible with this medium. This made them more inclined to try switching to this medium (they were slightly skeptical and reluctant to go in for eLearning initially). Concrete ways in which the Institute supported their future transition into eLearning was to arrange for new systems and the use of highly interactive CDs with interesting topics of general interest. Similar tactics, I believe, would also work in organizations that had a workforce that didn’t use computers on an everyday basis such as shop floor employees in the manufacturing worldor supervisors in a pharmaceutical company etc.
Subscribe to Our Blogs
Get CommLab's latest eLearning articles straight to your inbox. Enter your email address below:
A trailer is an advertisement of a new movie; its purpose is to kindle eagerness among people to watch the movie and enjoy the story. The main objective of a trailer is to increase the interest levels within us. On viewing a trailer, we become so enthusiastic and sometimes even restless to know the hidden obscurities and mysteries and the real story, which is yet to come. The same simile can be applied in the case of e-learning too.
The manufacturing industry is one of the most important sectors of the US economy. According to a report released by the Economic Policy Institute, this sector contributed about $2.1 trillion (12.5 percent of total U.S. gross domestic product) in 2013. The report also stated that manufacturing companies employ about 12 million people or 8.8% of the total American workforce. Developments in this industry act as catalysts to the growth of the economy, and training plays a vital role in enhancing the operational efficiency of firms in this sector.
It is common knowledge that L&D managers are under constant pressure to deliver the best and make the optimal use of the training dollar. With e-learning occupying the center stage of corporate training strategies, it has become imperative to develop high quality online courses, in quick time, within budget.
It is a well-known fact that sales personnel face many problems while promoting their products in the market andwhile trying to survive in this competitive world.What are the reasons behind these challenges and how can they beovercome? Ineffective and tiresome trainings are to a great extent responsible for this outcome. These problems can be eliminated by providing an effective and captivating learning experience.
There are three major challenges that the retail industry faces. They are(1) giving the highest service quality to the customer, (2) retaining the existing client, and (3) promoting the brand awareness about new products. All these challenges are related to the customer or the client. Now, when it comes to its employees, the retail industry again has an uphill task of retaining its own employees, making them more knowledgeable and providing updateson the latest products and services, and giving them the requisite access to information, so that they can use it when they need it the most.
It is common knowledge that well-trained employees are the crux of a successful organization. Companies need to ensure that their staff members have the required knowledge and skills, to survive in a dynamic world of business.
Effective training plays a critical role in the success of a medical representative. So, pharmaceutical firms spend huge amounts of money on training their sales personnel. According to Merck Capital Ventures, drug manufacturers worldwide spend about a billion dollars an year on training their salespeople.
The online training medium is used extensively by companies worldwide. A study by Global Industry Analysts Inc. reported that the global market for e-learning solutions would reach $107 billion, by 2015, registering a near 100% growth over the previous year. Why is e-learning immensely popular with the L&D community? How does it help organizations impart training better and meet their organizational goals? Let us see.
All of us are familiar with the bitten apple and the tick mark. Wondering what I’m talking about? Well, you would have guessed it by now! Am talking about Apple and Nike. The mere sight of these symbols in any media links our minds to the companies. That is the power of visuals. They have the power to drive the point home with unerring accuracy in a way even a thousand words may fail to.
It is no exaggeration to say that the performance of the sales team plays a key role in the success of a company. Good salespeople help companies deal with the challenges posed by a dynamic business environment and reach their goals.
But, how can you become a successful salesperson? What does it take to succeed in a highly competitive sales arena? Well, you need to have the right attitude. For this, you need to: