Retail industry is here to stay. According to reports of MarketLine, the global retail market is expected to record yearly growth of close to 5% through 2015 to exceed $13.2 trillion. To meet the expectations of this competitive market and to keep their organization on par or ahead of their competitors, it is important for retail team members to be trained on the latest mantra of retail and stores.
So, how can an organization do this? The immediate answer is eLearning. One benefit of eTraining is that it can be taken as and when required. A typical eLearning course for retail operations can have the following strategies:
Set interesting learning objectives:
The first step is to set goals and learning objectives. Adults learn something only if they see a benefit for themselves in it and if it is going to solve their real-time problems. Keep the learning outcomes crisp, realistic, and achievable. For example, by the end of this course you will be able to:
- List the different types of stores
- Describe the objectives and functions of a store
Design interactive course:
Now that you have set the learning objectives, it’s time to design the course. Keep the course simple and innovative. Chunk the information as much as possible without changing the meaning of the content. Instead make way for the usage of numerous images and illustrations. Enhance the look and feel of the course by using rich graphics, interactivities and visual effects.
For example, the working of a stores department can be shown by taking learners through a dummy store by using media techniques. This gives them the true picture on how a store functions in real-life and they can implement those learning immediately on the job. Making use of avatars as stores guide will be helpful to a great extent!
From time to time in between the course, assess the knowledge acquired by the learners in the form of small quizzes or test your knowledge. It can consist of multiple choice or drag and drop type questions to measure the learning. Provide feedback for every answer which will in a way reinforce learning.
Another appropriate example for this can be a classroom based scenario using different characters where there can be discussions about the topic just covered. In this way learners will undergo highly interactive session, which will enable them to brush up what they have learnt. This will also avoid any kind of isolation amongst learners who are accustomed to traditional learning.
In this way training provided through eLearning in retail industry proves to be effective as it can be taken by anyone and anywhere. One need not wait for the retail trainer to be available. It saves the time of the staff and is profitable for the organization too!
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