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Drivers for Adopting eLearning in Corporate Segment

Written By Mandal Mohan Rao

Drivers for Adopting eLearning in Corporate Segment

Developments in the field of information and communication technology have greatly benefitted organizations; but they have also led to fierce competition and uncertainties in business.

In the present context, organizations need to deal with various challenges such as operational costs, employee development and training, low productivity, meeting customers’ expectations, and organizational culture unification and so on.

Could eLearning help the corporate segment to face these market challenges? Various corporates across the world are adopting eLearning to train employees in order to meet up effectively with the present market demands. Let us explore what benefits eLearning could offer to the corporate segment.

Better Customer Relationships

Customer satisfaction is key to increased sales and holds a better position in market. Communicating with customers effectively and delivering prompt service to them regarding products and services are vital to achieve customer satisfaction, failing which, an organization could lose customers, experience reduced business and face negative publicity in the marketplace.

eLearning could be implemented by corporates to develop better customer relations. Now the sales personnel of companies could access online training videos and scenarios and gain product/service knowledge as well as develop softskills to better assist customers and clarify their queries.

Improved Productivity

No organization in today’s competitive business environment could afford to lose the production hours of employees. Physical presence and face-to-face interaction between instructor and learner is mandatory in traditional ILT model; this is the biggest constraint in the way of productivity. Online courses could effectively overcome this challenge of losing employee productivity because they can be accessed anytime and anywhere.

Employee Retention and Attracting New Talent

According to eLearning Industry, “23% of employees leave their jobs in companies due to lack of proper training and development”. Opportunities in terms of increased skills and knowledge in a company are becoming the main concern for employees now-a-days. For better employee retention, eLearning modules could be implemented, which could fulfill diverse learning requirements of employees effectively.

Online courses could allow employees to gain knowledge on new technologies and trends as well as upgrade their skills and track their performance in training. eLearning could also enable corporates to facilitate induction training for newly hired employees that could make new hires to align with company goals.

Reduced Cost

In traditional ILT system, organizations are required to spend many dollars against the travelling and accommodation expenses, costing huge corporate money. According to CertifyMe.net, “Corporations find eLearning efficient in cutting operational costs”. As training could be accessed online, cost of travelling and lodging expenses could be considerably reduced. Furthermore, eLearning offers the advantage of repeatedly re-using the training modules, with minimal maintenance cost. This cuts down on the instructional time and trainers’ cost.

Organizational Culture

The increased developments in the fields of Internet and electronic media have transformed the world into a global village. Multinational companies are now emphasizing on the unification of the culture and values across their multiple locations. eLearning facilitates online access to CEO videos, company webinars, company-related scenarios, which could help geographically dispersed employees to connect with organizational goals and culture instantly, thus bringing about a unified culture.

To tackle today’s newest problems, newest tools and techniques are required to be learnt and implemented. eLearning, as a new learning/instructing method, could effectively meet the new challenges of the new corporate world.

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