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How can E-learning be Beneficial for the Healthcare and Pharmaceutical Industry?

Written By Mandal Mohan Rao

How can E-learning be Beneficial for the Healthcare and Pharmaceutical Industry?

With the growth of eLearning, various business sectors across the world have adopted it in large numbers to train their employees effectively, and the healthcare and pharmaceutical sector is no exception. As the activities of the industry are focused on the health of the people, it needs to train their employees on the regulations, safety and compliance on a regular basis.

According to Ambient Insight Premium Report: The Worldwide Market for Self-paced eLearning Products and Services: 2011-2016 Forecast and Analysis, the National Health Service (NHS) in the United Kingdom, purchases custom development services for training courses for the training of their employees as well as to educate the public on various healthcare issues. But what are the reasons for this growth in the adoption of eLearning in healthcare sector? Let us see in detail:

Can help in delivering training in a consistent manner

As it is known that healthcare and pharmaceutical companies need to adhere to high and strict rules and regulations, eLearning can be very beneficial in allowing these companies to train and inform their employees on such healthcare formalities in a consistent manner. For example, training related to compliance and Good Manufacturing Process (GMP) that need to be provided in a consistent way, can be well managed by eLearning as the same training course can be delivered online to all the employees.

Can allow for making the training course standard

Even if the training program is required to be broken down in different sessions sometimes, eLearning can be very helpful in making such whole training program standard. With eLearning, different sessions of the same training program can be connected with each other for further presentation to learners in a proper sequence.

Can make it easy to modify and update the content

One of the factors that organizations are mostly concerned about as well as affected by are the Federal laws or other regulations that are imposed by the government bodies. Also, these rules and regulations (which may be sometimes country and location specific) may get modified periodically, which need to be followed by corporates mandatorily. In such a situation, compared to traditional training methods, an eLearning course can be easily and quickly modified and updated in accordance with the new rules and regulations of these authorities, and deployed for accessing by large number of employees in real time.

Can allow for Just-in-Time accessibility to training-related information

This feature of eLearning can truly provide an added advantage especially to the sales representatives. With eLearning, these sales representatives who need to travel frequently to visit the physicians’ venues, can now access training-related information without any difficulty. Now the byte-sized training-related information can be made easily accessible on Smartphones, tablets, iPads and today’s other advanced mobiles devices, which sales representatives can go through and refresh that they covered in classroom or eLearning sessions. In fact, healthcare giants such as Abbott Laboratories, Boston Scientific Corp., and Medtronic Inc., have already moved to iPads in order to deliver on-demand information to their sales representatives (Wall Street Journal article).

Can add value to the whole training program

We know how the increased developments in the area of information and communications technology are being leveraged by organizations across the world to keep themselves ahead in the present competitive scenario. And the healthcare and pharmaceutical industry, which is looked up as one of the major largest service sectors in any country, definitely cannot remain behind on this aspect. Here, effective training methodologies such as eLearning can be implemented by healthcare and pharma organizations to make their staff share valuable industry information, product information, patient care information and essential information related to medical drugs.

Can allow better demonstration of processes and methods

As a lot of training has to be given by healthcare and pharmaceutical organizations to make their staff understand processes and the handling of different equipment, drugs and chemicals, this requirement can be addressed by eLearning in a better way. There can be a lot of Do’s and Don’ts that need to be followed by employees in this industry as its activities are mainly focused on patients and drugs. Here, compared to the traditional way of just presenting the information to employees, simulations, graphics, images, images, video and audio elements in an eLearning course can be used by organizations for the effective demonstration of different methods and processes. For example, employees who are supposed to get involved in the activity of research and development of drugs, can watch the simulation in an eLearning course and learn how to apply different methods to test a drug or use chemicals for sterilizing before actually handling such tasks. In the same way, a short video in the course can be very effective in showing the employees about the safe practices of handling delicate medical equipment or even taking care of patients rather than just providing instructions on the same.

Can cut the costs related to training

We know how much money is wasted on paper and print in the paper-based training. Through eLearning, healthcare organizations can now easily save such paper and printing costs related to training materials up to a large extent. According to Ragan’s Health Care Communication News, Pfizer, one of the largest pharmaceutical companies in the world that manufactures medicines and consumer healthcare products, anticipates savings of about $500,000 on printed training materials and sales manuals.

Thus, we have seen how eLearning can be beneficial for the healthcare and pharmaceutical industry in terms of reducing training cost and making the whole training valuable for its employees. How do you like the use of eLearning in the sector of healthcare and pharmaceutical? Please do share your thoughts on this. We would really appreciate your response.

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