We all know that infographics are a very popular form of digital learning content. But, what does it take to create good infographics? Well, you need to plan thoroughly before embarking on the development of your infographic. Let us see how.
Generate the right ideas
Proper ideation plays a key role in the making of a good infographic. You need to come up with an interesting topic that is relevant and interesting to your people. And to do this, it is essential to keep your learner in mind. Josh Kunzler, in his post, Creating an Effective Info-graphic, says you need to ask 3 questions to get the right topic.
- What is the message you wish to convey to your learners?
- What are the feelings you want to evoke?
- What is the action you want your learners to take?
Kunzler advises designers to brainstorm after getting the answers to the questions. He believes that brainstorming helps determine whether the topic is “in-sync” with your objectives. Once you complete the brainstorming, it is necessary to ensure the idea is realistic (you can do this by conducting a small research on the Internet) and come up with relevant facts to be included in the piece of online training content. More about collecting facts in a moment.
Conduct a thorough research to collect relevant data
This is the most important (and arguably the most arduous) step in the creation of an infographic. You need to formulate an effective research strategy to collect the necessary information. James Agate, in his insightful article, How To Do Infographic Research, advises developers to begin the search within the business and talk to stakeholders. He believes this enables you get useful facts contained in presentations, reports, and other materials.
Agate also suggests developers use resources such as CIAWorldFacts, Google Public Data Explorer, and The Guardian Data Store to obtain authentic data for your infographic. It is also a good idea to look at government websites and relevant research-rich reports published by academic institutions to get necessary inputs for the digital training resource.
Come up with a sound narrative
A well-crafted narrative is the heart of a good online training content and infographics are no exception. The post Crafting an Info-graphic Narrative advises developers of infographics to focus on five critical elements to ensure a “smooth flow”.
- Create compelling titles and subtitles: You need to remember most readers are drawn to infographics by their titles. It is a good idea to use alliterations, puns, and alter well-known phrases. For instance, you can come up with the title Sales Wars – The E-learning Saga, which is based on a popular Hollywood movie.
- Ensure a proper context for the data: It is rightly remarked content is the king and context is the queen. A proper context helps your learners put the data contained in the infographic in the right perspective. For instance, if you are using an infographic to educate people on safety norms, it is better to come up with a 2-3 sentence introduction explaining the importance of industrial safety.
- Come up with an outline: This is a good way to make sure your infographic “flows” seamlessly. An outline helps you arrange the information in the right order to ensure maximum impact on the learner.
- Highlight key points: You need to highlight important information, as this helps attract the attention of learners. Most corporate learners are starved for time and highlighting vital information helps them get the message instantly.
- Conclude well: The purpose of creating an infographic is to make the learners take the desired action. A good conclusion of the online learning resource encourages them to move in this direction.
Infographics are a popular form of digital training content. To develop a good infographic, you need to plan well. You need to get the right idea for your infographic and conduct a thorough research to collect relevant data for the learning resource. It is very important to ensure the infographic has a good narrative. Hope you liked the post. Do share your views.
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