In my last post, Creating Good Digital Learning Content – Planning for Infographics, we saw how to plan effectively for your infographic. Today, we will look at a vital aspect of infographic design – choosing the right presentation type.
The choice of the right presentation type goes a long way in maximizing the impact of an infographic. In the words of Avinash Kaushik, the Digital Marketing Evangelist for Google, “effective presentation is almost singularly responsible for driving the change we want”.
The insightful article Infographic Design, advises designers of digital learning content to be guided by the nature of the topic when they choose a presentation type. We’ll now look at 4 popular infographic presentation types and try to understand when they need to be used.
This a widely used infographic presentation pattern, where “key” alphabets are used to draw the attention of learners. For instance, here is an infographic The ABCs of Landing Pages by Steven Lowe that uses alphabetization very effectively to convey the intended message.
As its name suggests, this presentation type can be used very effectively to describe events that have occurred over a period of time. Given below is an infographic by Akita that uses a timeline to take the viewer through the evolution of modern computers.
3. Comparison and Contrast
You can use this presentation type to visually depict the advantages and disadvantages of something, say a manufacturing process. The presentation pattern can also be used to depict the wrong and right ways of doing something. For example, here is an infographic by visage.co that describes the right and wrong way of communicating visually.
4. Data Representation
Many a time, designers of infographics need to present statistics and other data-rich content. This presentation type allows designers to present statistical information in an interesting and effective manner. Here is an infographic by Fast Company that presents statistics about Pinterest in a captivating way.
The choice of the right presentation type plays a key role in designing a good infographic. You need to go in for alphabetization when you want to draw the attention of learners quickly. Timelines are useful to provide descriptions of events that have occurred over a period of time, while comparison and contrast to describe the pros and cons of something or distinguish between the right and wrong ways of doing. You can present statistics-heavy information effectively using the data representation presentation type. Hope you find this post useful. How do you design infographics and other forms of digital learning content? Do share your views.
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