Here is a quick recap of what works in developing an eLearning strategy that brings results.
Identify key business goals
Before you come up with a winning eLearning strategy, identify your organization’s business goals. Typical goals might include decreased time-to-market of new products, improved customer service, achieving 100% compliance on legal mandates etc. Nail them down, so that you know exactly what you need to be targeting with your eLearning initiatives. You may need to meet with executive leadership to drill down to the key ones – don’t guess, ensure you are in sync with what leadership defines as critical to business. Keep your vision focused and don’t try to target too much.
Align Your eLearning Strategy with Key Business Goals
Once you have your key business goals identified, check if training can really help meet them. The next question would be to ask if eLearning is the most effective way to address the training need. If the answer is yes, you can now link your learning outcomes to your business outcomes. This step is important to keep your eLearning on track.
Develop an Effective Business Case for eLearning
First assess the current learning capability of your organization. This will require an estimation of the total spend on learning currently. Get the real picture of all training related costs. This is important for you to develop your business case – unless you demonstrate what the eLearning initiative can do in terms of reduced costs and maximizing business impact, it is unlikely that you will get stakeholder buy-in.
Factor for one-time Costs and Initial Investments
Because eLearning requires IT infrastructure support, there may be a sizeable initial cost on IT architecture. To get approvals, you need to demonstrate how soon this investment can be recovered once elearning solutions are deployed to meet business needs. You need to demonstrate how soon eLearning will begin to pay for itself.
Show Business Impact
The task of implementing eLearning may seem a bit overwhelming especially since it has so much scope and potential. Reach out for the low hanging fruit initially. Don’t spread yourself too thin. Keep the scope narrow to a limited number of initiatives. Once you can demonstrate effectiveness and tangible ways in which eLearning helps meet a few simple goals, it will add to your business case for widening the scope and reach of your next phase of eLearning.
Let the Numbers Speak
Metrics matter. Identify those parts of your strategy that prove an ROI. If you cannot demonstrate this, leadership will not be able to support your eLearning initiative in the long run.
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What we learn with pleasure we never forget. – Alfred Mercier
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