We get lots of inputs from Stakeholders, but we just can’t take all the information and make an eLearning course. Sometimes the Stakeholders want an eLearning with a fewer number of slides but learners should be able to imbibe maximum information. How do we go about designing an instructional strategy for product training with such requirements? I had a similar challenge, and I would like to share my experience with you.
As an Instructional Designer our skill lies in discerning relevant information for the sales people from the given inputs. We should always put ourselves in the shoes of learners, consider relevant information and design a strategy. If I were to sell a product, I would want to know about:
- Who the buyers are and what their needs are?
- What are the unique features and benefits of the product and as against those of the competitors’ products?
- How will the benefits of the product meet the needs of the buyers?
To start with, as an introduction, a snapshot of who the buyers are and an overview of their needs was given.
The unique features and benefits of the product, as well as those features of the product that have an edge over the competitors’ product were given, so that it makes sales people easier to talk in a more objective way.
Next, the most important topic, ‘how the benefits of the product meet the needs of the buyers’ was included. This is what the sales people actually do in their jobs, selling right features to the right markets.
Every company is proud of the services it offers. The next topic was about the accessories and services. A quick summary and a final quiz makes this eLearning complete.
If you focus on these three things and discern relevant information accordingly, then the eLearning will serve as a quick and valuable guide for the sales people.
If you have any other ideas to design an instructional strategy for such requirements, or any other do share your thoughts.
Subscribe to Our eLearning Design Blogs
Get CommLab's latest eLearning articles straight to your inbox. Enter your email address below:
Title: Visualization in an eLearning course
“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images.” – Paul Martin Lester, “Syntactic Theory of Visual Communication”
Frontline managers need to frequently interact with employees and possess excellent technical skills. They are responsible for creating reports, enforcing rules and regulations, signing approvals etc. They should lead from the front and motivate their team members to acquire the required skills.
Being a training manager, you may be looking for proven ways to make your training and development initiatives a sure success. You put all your efforts in making a good curriculum to develop an effective online training program.
A checklist is a quick reference tool which tells you of the things you need to ensure in your eLearning course. It enables instructional designers to stay on track and avoid rework, thereby reducing the development time and costs. A checklist consists of a list of parameters that need to be checked thoroughly to maximize the success of your eLearning course.
A storyboard is the blue print of an eLearning course. It describes each element of the slide and how the content needs to be presented on the slide. It gives an idea of how the course is going to look. Rectifying errors at this stage minimizes errors in the later stages of the course development, thereby saving your time, money and effort.
Imagine yourself relaxing with a hot cup of coffee on a rainy day and a book by your favourite author. You enjoy perfect bliss, reveling in the atmosphere. Suddenly, you spot a spelling error – how will you react? Maybe you won’t get all agitated, but the spell is broken. You become wary and focus on the spellings carefully for a while before you lose yourself in the story again.
Michael W. Allen, in his book “Leaving ADDIE for SAM”, defines a prototype as a rough and incomplete tangible embodiment of an idea or concept. But, why should we consider prototyping in eLearning development? Today, in this blog, we will see how prototyping helps us in the eLearning design and development process.
Now-a-days, organizations are looking to develop eLearning curriculum at one go rather than individual modules. Developing curriculum can save their precious training dollars. But, it takes a long time to develop it.
The main objective of an eLearning course is to make a strong impact on the learner. It should communicate the key concepts and engage him effectively. This can be done easily by focusing on visual elements. Visuals can be in the form of diagrams, charts, graphs, graphics, illustrations, drawings, or photographs.
For an organization, its sales force is its biggest asset. However, training a team that sells new products day in and day out is a huge task! With new versions of products and their features to learn and sell every day, you need a platform that transcends all the difficulties of training your sales force and helps deliver quick and market-oriented results.