Many organizations believe that off-the-shelf e-learning courses are ideal to impart product sales training as they are readily available and save time and effort. But, catalog online sales training materials haves some serious limitations. Let us see what they are and how custom-built e-learning courses for sales training can help overcome them.
1. Generic content helps little to train reps on projecting the brand image
We all know that each company has its own brand, and reps need to be trained to project it well to sell products effectively. Online off-the-shelf sales courses fail to meet this critical need of companies. This is because the content of catalog sales courses is generic and does not talk about a brand of any particular firm. But, this is not the case with custom e-learning courses, which are unique to your company.
2. No freedom to tailor content according to your unique sales training needs
No two companies have the same sales process. Therefore, the e-learning content needs to be tailored to impart effective training on a sales process. Likewise, tailor-made online training content is needed to meet other unique needs of a firm such as imparting knowledge of its products. Catalog courses fare poorly on this count, as they cannot be modified to meet the training needs, specific to an organization. You face no such issues with custom-built online courses, as they are designed exclusively to meet your training needs.
3. Little flexibility in terms of updating and re-purposing learning content
Many a time, companies need to make updates to their online sales training content due to various reasons such as modifications to their business processes. Organizations using catalog courses need to obtain the consent of the course vendor to make changes, and this may not always be possible. Users of customized e-learning courses don’t face this problem as they own the courses. They have access to the source files of the courses, and this ensures hassle-free updates. The users can also reuse and re-purpose the content without any restrictions.
It is advisable to go in for customized e-learning courses to train your sales staff. Bespoke online courses can be used to help reps project the brand image of your organization. They help meet the unique sales training needs of your firm. You have complete freedom to utilize custom-built online sales training courses the way you need. Hope you liked this post. Do share your views.
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