V-learning or video learning is a highly effective means of demonstrating products and processes. A survey by 3M Corporation revealed that the human brain processes visual information 60,000 times faster than text. But, how can you create a highly effective learning video? What are the aspects you need to consider to unleash the power of videos to train your people? Well, here are a few tips.
Tip 1: Plan well for the video
You need to come up with a good plan to create an effective learning video. Jeremy Vest, in his article Six Steps to Creating High Quality Video Training, advises developers to focus on the following aspects while making a learning video.
- Learning goals of the video
- Outline of the video
- Duration of the video
- Shooting date and location
- List of professionals needed (cameraman, editor, producer)
Tip 2: Keep the video short
Today’s learners find it very hard to focus for extended periods of time. A survey by Microsoft revealed that Gen-Y people have attention spans of just 8 seconds, shorter thana goldfish. So, it is very important to see that your videos are not lengthy. It is advisable to go in for micro learning videos of 2-7 minutes each. Another spin off of developing learning videos of short duration is that they are cost-effective and can be produced quickly.
Tip 3: See that the videos are ‘realistic’
Make sure the learning videos reflect the real work environment of your staff. Vest cites the example of using video-based learning for software training to drive this point. He says, when you develop a video to train your people on a software application, you need to show the mouse moving and the keyboard being used. This helps the learner connect better to the video, and needless to say, results in better learning. Unfortunately, many firms don’t realize the importance of this aspect.
Tip 4: Provide captions or a transcript for the video
It’s better you provide a transcript and include captions in your learning video. Constance Harris, in her post Tips for Creating Instructional Videos, states that this is essential to ensure that federal standards for learners with special needs are met. Harris also points out this helps deliver effective training to people with various learning styles and non-native speakers.
Tip 5: Get the technology right to deliver good learning experiences
You need to use the right technology to develop your learning video. Creating videos in formats such as FLV, which are not compatible with most mobile devices, could result in poor learning experiences for mobile learners. Therefore, you need to make your learning video device-agnostic by going in for MP4 (a universal video file format). You also need to take care while compressing the video to ensure that its quality is not affected.
Videos are very useful tools to impart effective corporate training. To make a good learning video, you need to plan meticulously. The video needs to be short and reflect the working environment of the organization. It is important to provide captions or a transcript for your learning video. You need to use the right technology to make sure your video delivers good learning experiences. Hope you liked this post. Do share your views.
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