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Colors and Their Impact on E-Learning

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Colors and Their Impact on E-Learning

Do you dream in color or black and white? Revert to your dreams and answer this question if you remember. Research has found that almost 80% of the population dreams in color but some claim they dream in black and white. I dream both in color, and black and white.

Impact of Colors

Have you ever noticed how your mood changes in a fraction of a second just by entering a room painted brightly or by looking at something attractive or soothing? It happens to all of us, but we rarely notice. We can for instance, avoid thinking of food, but there is no escaping the impact of color in our lives!!

Kenneth Fehrman, co-author of the book, Color: The Secret Influence states that, “Most people are unaware of the profound effect color has on their behavior.” To better explain this, let’s look at advertisements. If you have observed, the artists in advertisements are always dressed in the color of product, and the environment is also in the same color to some extent.

Let’s now take a look at some standard colors and their influence on our minds and learning.

RED

What it means?

Red is the most vibrant color. It helps stimulate the adrenal glands and neurons. However, too much of red can cause stress, frustration, and provoke anger.

How it can help learning?

Red can create alertness and excitement. It also helps encourage creativity. However, nervous individuals might find it disturbing.

YELLOW

What it means?

Studies have proved yellow can improve concentration to a great extent and shakes up the brain and the nervous system with a “wake-up call”. This must be the very reason why smileys on WhatsApp and Facebook, are Yellow.

However, too much of this color can cause fatigue. This is also cited as the most difficult color on human eyes.

How it can help learning?

Yellow can create positive feelings and help maintain optimum attention required for e-learning. It also encourages creativity that enhances the quality of the entire product, making it attractive to learners. 

BLUE

What it means?

Research says, Blue has a serene and mentally calming impact on our brains. Blue is considered the color of clear communication. Dark blue is considered to stimulate clear thoughts and lighter blues calm the mind and aid concentration. However, it has also been proved that too much Blue can cause depression. Studies also show that weightlifters lift heavier weights in blue gyms, compared to any other color.

“Blue color is everlastingly appointed by the deity to be a source of delight.” – John Ruskin

How it can help learning?

Blue helps create a sense of well-being. It can lower temperatures and keep the learner calm, when used in the required quantity. 

GREEN

What it means?

Green represents nature and has a soothing effect on the eyes. Researchers say this color can improve vision and reduce stress. It is also said people working in offices having green color are more satisfied and happy compared to others.

How it can help learning?

Green can create a balance and provide the feeling of calmness. Used in appropriate amounts and in the right places, it can refresh learners’ minds and help them absorb more.

There are many more colors that impact human behavior and responses. However, the above colors are primary and so have great effect on us. I will continue exploring the impacts and benefits of other colors in my next blog.

Stay colorful! Stay happy!

View E-book on E-learning 101: A Beginner's Guide to Understanding What E-learning is About

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