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Cinemagraphs in E-learning: Are they Really Effective?

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Cinemagraphs in E-learning: Are they Really Effective?

What do we do to create an engaging e-learning course? We use images, audio, avatars, infographics, and so on in e-learning course and we may also use videos whenever required to prevent learners from losing interest, so that they can complete the course and achieve the learning objectives.

Does the list end here? Or, are there any other visual/media elements that we can use to grab learner’s attention? The answer is yes. There are many other elements that we might not be aware of. One such element is Cinemagraph. What are these cinemagraphs?

Cinemagraphs is a still image but with a little animation or a movement within themselves.

The term cinemagraph is named and popularized by the fashion photography and design duo Kevin Burg and Jamie Beck.

But how do cinemagraphs help us create engaging e-learning courses?

Cinemagraphs help us to connect emotionally with learners compared to a photograph; with a small little movement to draw the eye

Well, here are some benefits of using cinemagraphs in an e-learning course.

1. One Image – Many Devices: Learners can see the cinemagraph on any device right from the oldest desktop to the latest smartphone.

2. Minimum Effort – Maximum Experience: There is no need of expensive software or tools to create cinemagraphs. Anyone who is good at designing, can create cinemagraphs using a smartphone or a camera in a few minutes using free apps such as Flixel. Cinemagraphs can be created even from existing images or videos in your course.

3. Grabs the Attention: Human tendency is to ignore images, and currently, even full-motion animations are becoming common scenes on the web. Cinemagraphs add a unique layer of interest by giving a little movement to a selective area of the image.

For example, you can use cinemagraphs in assessments to provide a hint near the answer, which helps in grabbing the attention of the learners.

3. Facilitates Visual Clues: People recognize motions more easily than a plain stationery image. Using cinemagraphs not only makes the course attractive but also provides learners a visual clue.

For example, if you are developing a course for automobile training and need to explain how one of the components, let’s say the turbine belt works, we can show a still image of the automobile with only the turbine belt rotating. This freezes the attention of the learner on the current topic, which is the belt.

Facilitates Visual Clues

image source:

4. Add on to Video: Undoubtedly, videos offer a better experience to learners. However, we can instead use cinemagraphs to spice up the video to the next level. You can draw learners’ attention to a valuable video element, which they can click to go through the entire content to get the full experience.

For example, in a fire safety course, learners can be taught about the equipment that should be used in order to put off fire. Equipment in an image can be animated using motions and once learners click on a specific image, they will be able to go through the entire video.

Add on to Video

image source:

5. Emotional Contact: To get learners’ full attention and to engage them with the content, we should make learners get attached to the course by creating a memorable experience for them. Since cinemagraphs are something that we don’t get to see very often and since they are eye-catchy animations, the probability of the learner to remember content taught using them is high.

Thus, cinemagraphs, the latest trend in e-learning technology, can be used in developing an engaging and a memorable e-learning course.

View eBook on 10 E-learning Interactivities that Engage Your Learners


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