It is a known fact that corporate culture varies from country to country. Some corporate practices that seem right in the United States may not sound convincing in other nations and vice versa.
According to a study conducted by LRN, an organization that helps the global organizations give principle performance, the three main challenges that decentralized/globalized organizations are facing today are as follows:
- How to develop a unified culture in all the countries that are interlinked in performing their operations.
- How to engage the workforce located at multiple locations in adopting a common culture.
- How to combat the complexities associated with the compliance and legal obligations in multiple locations.
This clearly shows that there is a strong need to bring the global workforce on a common platform to ensure uniformity with respect to culture. There is also a strong need to train the global workforce on a common unified corporate culture. Only then will global organizations perform equally well in all the countries as in their parent country.
Again, assigning training needs to the global workforce in their respective locations by respective native trainers may not bring a unified culture.. Corporate trainers may be from different backgrounds. Few corporate practices that seem right for one trainer at one location or country may be disregarded by another trainer in another location.
Thus, all that we need is a training on corporate culture, which is culturally neutral and is able to simplify the complexities associated with the cultural differences. Undoubtedly online training is one such possibility that serves the purpose.
Lets see what advantages online training or eLearning essentially provides, global organizations in particular, in overcoming the associated challenges apart from the general benefits that online training provides:
- Ensures cultural neutrality: Online courses are essentially developed culture neutral. Any cultural aspects realting to a particular country/caste/religion/creed, etc., are not communicated to the trainees.
- Promotes professionalism: Corporate employees enjoy the status of being professionals. Traditional training treats trainees as mere learners, which may not be liked by some.
- Brings about uniformity: One single course is accessed online by a number of employees. As the trainee is common to all the trainers, cultural differences communicated are minimal or almost zero.
Therefore, addressing the training needs through the online mode on unified culture brings the global workforce on a common platform and integrates them as one unit. It also aids employees to overcome the challenges associated with cultural differences.
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As we know, every organization follows a set of rules and regulations. Employees need to be trained on those rules and regulations to have a basic knowledge of their standards toward the organization and customers. And, they have a clear understanding of what they can do and what they cannot. So, organizations may not be at risk when their employees know about their legal duties.
E-learning is a cost-effective and an easy way to train employees, when compared to the traditional methods of teaching. So, most of the organizationsare using eLearning to fulfill their training needs. The healthcare industry makes extensive use of the online training medium.
Training managers put a lot of effort while rolling out an eLearning project, as it involves many complex tasks.
As an eLearning professional, I often work with many training managers and admire their managerial skills. It involves a lot of work like training needs analysis, collecting content, dealing with Subject-matter Experts (SMEs) and developing the course for the stakeholders and learners.
Every organization needs to use their resources well to meet business goals and enhance productivity. As we know, the pharmaceutical sector is highly regulated and non-compliance to applicable laws and regulatory norms could be costly. So, you have to train your employees about rules, regulations, standards and recommended guidelines to avoid mistakes.
In my last blog, we have seen how E-learning, webinars and Mobile apps can be used to impart product training. In this blog, we will look at some more methods.
E-learning is the continuous process of learning through electronic media. Instructional design is a systematic process of learning, and this learning facilitates achievement of the intended goals. Many think that instructional design is all about using technology, but this is not the case.
“A major challenge we face today, therefore, is to create a desire in people to learn; and to foster and facilitate this desire throughout their lives.”
- Bryn Holmes(Author, eLearning Concepts and Practice, 2006)
One of the most important factors for organizations to succeed in today’s competitive landscape is the speedy launch of new products. The time-to-market of new products is critical to survive and succeed. Furthermore, the life cycles of most products are getting shorter due to rapid advances in technology.
On the other hand, if your sales employees are not rightly trained on your products, they will not deliver the right message to your potential prospects making it a competitor’s gain.
We all have a child in ourselves, energetic, fun loving and having zeal to explore and win games. In this state, we learn the best because our emotional state is very positive and retention of learning will be at the peak.
How do we bring out the kid in ourselves, while learning a new skill or acquiring knowledge?
Introducing new processes and software applications can be quite a daunting task. Employees are not receptive to change and teaching all the details and minute steps can be time consuming. Conducting classroom sessions might not be a very beneficial solution. Learners will need to set aside time from their busy schedules, and often, this might not be feasible. The limited number of facilitators will also slow down the learning process. Facilitators will also need to travel extensively to teach learners spread all across the globe. All these arrangements take up considerable efforts, time and financial resources.