Presenting complex content in a simple way is nothing less than a nightmare for instructional designers. They often have to come up with new ideas to help learners understand complex content quickly. In such cases, infographics come to the rescue of instructional designers. They help present complex content in a visually appealing manner, which learners can grasp easily, at a glance.
E-learning courses are looked upon as a costly option, that require huge resources and finances. Budget constraints is an important factor that puts off institutions and organizations looking for alternate training options. People usually have a misconception that we cannot create effective e-learning courses with a tight budget. That is not true. It is a fact that simple and effective e-learning courses can be using a few tricks and following a few tips can be developed even under shoe-string budgets. There might be a few limitations on the usage of complex interactivities or gamification methods, however, we can still create effective and engaging courses within limited budget also. Proper estimation of budgets and use of right resources will help deliver quality-based e-learning outputs.
Every individual has their own style of learning. Developing an e-learning course concentrating on only one specific target audience might affect other learners. The solution for this problem is “Personalization”. Personalized learning is used to target an individual learner rather than a group of learners. You must be thinking how one course can be personalized to suit different individuals who have different learning styles.
Heraclitus, the Greek philosopher said “Change is the Only Constant in Life” This holds good even in the context of organizational training. Over the years, the way the training is delivered has evolved, from classroom training to e-learning, and now it’s bite-sized and mobile.
Sales personnel often have to sell several products. New or inexperienced sales representatives need continuous guidance from their superiors on how to deal with clients and sell their products. But, being tied up with busy schedules, sales representatives cannot take out much time for training given by their superiors. Thus, organizations opt for e-learning, where the sales reps can simply go through the courses whenever they have time.
As part of their job, sales representatives use their skills to convince customers to buy their products. Like any other skill, sales reps acquire this skill through years of experience and continuous sales training. But, when it comes to sales training, there are certain challenges that have to be focused on. For example, sales reps are always bound with tight schedules and cannot take much time out for the training. And even if they manage to take the training, the other challenge that arises here is with the retention of training.
Scenario-based learning has gained a lot of hype in the recent years. It is the ultimate strategy to immerse learners in the course. It also provides learners practical knowledge on dealing with situations they might actually face in real life, improving their decision making skills.
Healthcare sales representatives come from different educational backgrounds. The toughest part in the pharmaceutical industry is promoting products to customers who are more knowledgeable than the sales reps i.e., doctors. To overcome this setback, sales representatives must be provided comprehensive training, not only on the products but also on the diseases, their cures, symptoms, etiology, etc. For example, if the product treats a brain-related disorder, it is essential for the sales representative to know about the anatomy and physiology of the brain, symptoms related to the disorder, how effective the product is in curing this disorder, and so on.
Rapid changes in technology and changing learner preferences are the prime reasons for changes in the training delivery landscape. Among all, product sales training is being primarily influenced by these changes. Let’s take a look at the 3 major trends that have emerged in product sales training due to the dynamic technological innovations.
Organizations undoubtedly put in a lot of effort in training their sales representatives. These trainings help reps gain product knowledge, but the actual problem arises when sales representatives have to put this knowledge into practice. This is because they have to deal with different customers to sell the products and just information about the products is not enough. Sales representative must answer customer queries confidently and convince them to buy the product.