An effective eLearning course does not just happen. It is made effective through good instructional design. The aim of an instructional designer is to create highly interesting and engaging courses by focusing on certain instructional design strategies. We follow these practices while creating engaging courses for learners. In my opinion, these best practices of instructional design will help you to create first-rate online courses.
Companies spend billions to train their sales force on their products. However, what is the main reason the training initiatives of only some companies succeed and yield the desired results, while others do not? Well, one main reason is ineffective training and usually, this is due to the following mistakes.
Want to enhance your online sales course with visuals? You have come to the right place. Here are 3 creative ways which will help enhance your online sales course.
As we all know, PowerPoint is a popular teaching medium and Wright J (2009) rightly says, “PowerPoint is a convenient prop for poor speakers, it can reduce complicated messages to simple bullet points.”
Across the world, PowerPoint has made inroads into most corporate training programs. We often come across references such as ‘Death by PowerPoint’ and ‘PowerPoint Poisoning’, criticizing the bulleted lists and standardized, boring look of PowerPoint decks. These are critical and sarcastic terms for boring presentations overloaded with information, which bore and exhaust learners.
It is well-said that the customer is the king of a business and that’s why it’s very important that we engage our customers effectively and make them aware of our products, services, and the benefits of using them. Customer training is essential for customer satisfaction and business growth. Organizations worldwide are increasingly investing resources to train their customers on their products and services.
As we all know, having strong product knowledge helps your sales force recommend the right products to customers, based on their needs. So, reinforcing training is very important if you want your sales force to have comprehensive product knowledge, wherein they will be able to enhance the buying decisions of customers effectively. Effective assessments help evaluate the sales force’s comprehension of the product. But, how can you develop assessments that will help assess your sales force efficiently? What are the aspects you need to consider to frame effective assessments for online sales training courses?
One of the important aspects of e-learning development is music. Many instructional designers add music and/or other sound effects to make their e-learning courses more interesting for learners. Music is the language of emotions. Most of us love music, as it eases tension and anxiety. So, why don’t we provide background music and/or other sound effects in our e-learning courses? This will engage learners throughout the course, add an element of fun, and also increase learners’ attention.
The way humans learn and develop has changed drastically; learners in 2016 are different to learners in 2005. A few years ago, e-learning was restricted ONLY to desktops, but with advancements in the world of e-learning, it has gradually shifted to smartphones and tablets. Finally, it has now evolved into multi-device learning and this continues to be a major, evolving trends as we move into 2016, and has influenced the way online learning is developed and delivered.
Videos add great value to learning, reducing the load of reading and helping the learner retain information for a longer period. Video footage can be added in a course for a “wow” effect (e.g. the footage used to illustrate a technique). Videos help the learners to connect with your course and complete it. Adding videos to your online course boosts learner engagement that keeps your learner hooked, helping you create a memorable, enjoyable and exciting e-learning experience.
Online training programs are very well-suited to impart training for sales reps. The fact that these courses can be accessed anywhere and anytime makes them ideal to train sales reps who spend most of their time travelling and can hardly take out time to attend a regular classroom training session.