The Association for Talent Development (ATD) 2015 conference survey revealed that the biggest challenge faced by a majority of sales training managers is training reinforcement. Refresher training is crucial for sales success, because the sales force tends to forget the given training over a period of time, as they get involved in routine work activities. Psychologist Hermann Ebbinghaus’ research shows that people forget nearly half of newly learned knowledge in a matter of days or weeks, unless they consciously review the learned material.
Field workers and those who work amid heavy machinery and in the chemical industry are more prone to accidents. Statistics by the US Department of Labor show that the construction sector alone accounted for 20.5% or 874 worker deaths, out of 4,251 in all sectors of private industries for the year 2014. Field workers don’t sit at their desks and work on computers all the time. So how they can be trained on safety practices? Training should reach them wherever they are, and shouldn’t disturb their work and productivity. How can you do that? Providing mobile learning content on safety training is the answer.
Anything new is always resisted and e-learning is no exception. Though we live in an ultra modern era, some still assume that e-learning is not an effective method to impart learning. WR Hambrecht‘s research on corporate learning shows that e-learning is proven to increase knowledge retention by 25 to 60%. Lance Dublin, eminent management consultant in the US says, many enterprises don’t understand the impact e-learning can have on employees. Myths and misconceptions surround e-learning, even after decades of proven results.
Performance support is any resource or asset accessible at the point of need, so that workers’ performance is improved. A decade ago, performance support was in the form of print outs, checklists, user guides, reference manuals, files, etc. Later, along with technological developments, Electronic Performance Support Systems (EPSS) came into the picture.
Most of the scenario based e-learning courses provide bland feedback in the form of ‘yes, you are correct’ or ‘sorry, you are incorrect’. This judgmental feedback leaves learners feeling very frustrated. While they get to know whether they are right or wrong, they remain clueless of the reasons.
The training landscape is changing rapidly and we’ve entered the mobile era. Is your organization adopting the changing trend? Catering to the training needs of tech savvy workforce is becoming a challenge for you? Some thoughts flashing through your mind on what to do? Yes! You are right in your thinking – ‘mobile learning is the best option.’
Sales experts say almost half, i.e. 47.5 percent of sales trainees take more than 10 months to make a contribution toward sales goals. So, sales training is inevitable for new sales hires. The frequent release of new products, updating the existing products or services with new features and on boarding of new sales representatives keep sales training managers always on their toes.
Have you come across the popular Ad caption of McDonald’s ‘Do you want fries with that?’ Have you searched for flights through the global travel brand Expedia website and ended up booking hotel stay reservations and car rentals? These are two simple and straight examples of cross-selling.
Every year, a number of employees get injured or lose their lives due to accidents at workplaces. According to the press release dated Sept 17, 2015 of the US Department of Labor, fatal work injuries gone up by 2 per cent in 2014, when it compared to previous year. On an average, 13 workers die every day on the job, and this is almost 90 a week and 4,679 a year. Fatal work injuries involving contractors accounted for 17 percent of all work injuries.
Many products, abridged product lifecycle, extreme competition and knowledgeable customers – all these factors are pressurizing product training managers and sales teams. There is no time to have 2-3 day workshops for product training. Only product introduction or overview is possible during the product launches or annual sales review meetings.